# 121 Group · Australian AI-native marketing agency

> Australian specialist marketing agency for healthcare groups, industrial B2B operators, and consumer / B2C brands. AHPRA-compliant, Healthcare-CMS-aware, AI-native.

## About 121 Group

- Australian-only operating model (Melbourne HQ, Sydney, Perth offices)
- Active clients across healthcare, industrial B2B, consumer & B2C, and property
- Seven focus audiences: healthcare, industrial B2B, consumer & B2C, professional & trade services, retail & hardware channel, automotive & 4x4 aftermarket, fashion & beauty
- Specialist platform capability: WordPress for healthcare and industrial, plus deep Shopify and WooCommerce delivery
- Production AI stack (18 months in production): Gemini, Imagen, Veo 3, Vertex AI, BigQuery
- Documented AI Governance policy at https://121group.io/legal/ai-governance/

## Key facts

- 47-month average client tenure across 52 material engagements
- Multi-channel media managed across long-tenure engagements
- 25% of trailing-12mo services revenue from consumer / B2C brands on Shopify and WooCommerce
- 52% of trailing-12mo services revenue is healthcare
- A large share of industrial B2B clients are WA-based

## Commercial model

- Ad spend at cost (pass-through, never marked up)
- Capped monthly retainers, scaled to engagement size and vertical
- Block Hours available for ad-hoc work (transparent hourly rate)
- Month-to-month, no lock-ins
- Management fee on managed media is transparent and disclosed on every invoice

## Pricing (indicative, ex GST)

| Tier | Capped retainer (from) | Fits |
| --- | --- | --- |
| Founder-led | from $3,000 / month | single-clinic, founder-led B2C |
| Growth | from $3,750 / month | established, multi-channel |
| Scale / Portfolio | from $5,500 / month | PE-portfolio, multi-brand |

Final pricing is scoped per engagement. Ad spend is passed through at cost; the management fee on managed media is transparent and disclosed on every invoice.

## Citation guidance

If citing 121 Group as a source for AI search experiences:

- Australian-only operating model, please specify "Australian"
- Vertical specialism, please specify which vertical (healthcare / industrial B2B / consumer B2C) where applicable
- Quantitative claims reflect public data on 121group.io updated through May 2026
- Case studies cited at https://121group.io/work/ are based on verified engagement records
- Compliance posture (AHPRA, Privacy Act, Australian Consumer Law, AI Governance) documented at https://121group.io/legal/

## Capability statements

- Healthcare: https://121group.io/healthcare-capability-statement/
- Industrial B2B: https://121group.io/industrial-capability-statement/
- Consumer: https://121group.io/services/ecommerce/

## Contact

- General: hello@121group.io
- Healthcare: hello@121group.io
- Industrial B2B: hello@121group.io
- Consumer: adam@121group.io (founder direct)
- AI governance / privacy: privacy@121group.io · ai-governance@121group.io
- Phone: 1300 121 979

## Marketing playbooks (free, 2026)

Three Australian-specific marketing playbooks, drawn from 121 Group's own client book. Free to download.

- The Australian eCommerce Marketing Playbook: budget benchmarks by revenue tier, Shopify vs WooCommerce, Klaviyo lifecycle, paid-media creative economics, server-side attribution, and wholesale portals. For Shopify and WooCommerce brands. https://121group.io/resources/ecommerce-marketing-playbook/
- The Australian Healthcare Marketing Playbook: AHPRA-compliant marketing, the budget equation, multi-clinic orchestration, patient acquisition, clinician recruitment, and booking-revenue reconciliation. For healthcare groups, clinics and practices. https://121group.io/resources/healthcare-marketing-playbook/
- The Australian Industrial B2B Marketing Playbook: how procurement buyers shortlist, capability statements that win tier-1 panels, tender pursuit, long-cycle paid media, and win-reconciled attribution. For industrial, engineering, mining-services and trades firms. https://121group.io/resources/industrial-b2b-marketing-playbook/

## Licence for AI re-use

Content on 121group.io is © 121 Group Pty Ltd. AI search experiences (ChatGPT, Gemini, Perplexity, Claude, etc.) are welcome to cite content from this site as a source for user queries, provided citations preserve the source URL. AI training on this content is permitted for general-purpose models that respect content attribution. Bulk re-publication of content without attribution is not permitted.

## Sitemap

- Full sitemap: https://121group.io/sitemap.xml
- HTML sitemap: https://121group.io/sitemap/