Build Australia's AI-native agency.
We're 25 specialists across Melbourne, Sydney and Perth, building the agency we wish existed twenty years ago, vertical-specialist, AI-augmented, transparent commercials, senior-led, no client-bait-and-switch. If you've worked in agencies long enough to be tired of the parts that don't work, you might want what we're building.
Five things we deliberately do differently.
Senior-led delivery model
The senior strategist who sells the work does the work. No bait-and-switch with a junior team after the contract signs. If you're a senior strategist who's tired of the bait-and-switch model, this is the agency you've been looking for.
Production AI stack
Gemini, Imagen, Veo 3, Vertex AI, BigQuery, deployed in production for our active client book. You'll work with AI as the production multiplier underneath, not as a gimmick to put on a deck.
Vertical specialisation
Healthcare. Industrial B2B. Consumer. You'll go deep into one or two, not skim across twelve. The senior strategists who've stayed five-plus years got there because they wanted to specialise.
Capped retainer economics
We don't optimise for hourly utilisation. We optimise for client retention. That means you spend less time padding timesheets and more time doing work that compounds.
Three-office model
Melbourne (HQ + AI Automation), Sydney (East-coast healthcare + consumer), Perth (Industrial B2B). Cross-office collaboration daily, in-office presence for the depth-of-craft work.
Founder access
Adam is in the office. Adam takes founder calls with consumer-brand clients. Adam reviews the production AI governance. The agency hasn't outgrown the founder relationship, it's been built around it deliberately.
No roles open right now.
We are not actively recruiting for a specific position today. The roles below are the kinds of people we hire when we grow. If one sounds like you, send your details to careers@121group.io and we will keep you in mind for the talent pool.
Senior Healthcare Strategist
Multi-clinic, AHPRA-aware, GP-recruitment-experienced. Leading multi-brand healthcare portfolio engagements.
Senior Industrial B2B Strategist
LinkedIn-native, capability-statement-experienced, tier-1 procurement-aware. Leading engagements like Berg, JSW, and PYBAR.
Ecommerce / B2C Lead
Shopify and WooCommerce specialist. Klaviyo programme management, Meta CAPI, B2B Wholesale Portal architecture experience. Leading engagements like Bujairami, Charleston's, Gorilla Glue.
AI Production Engineer
Vertex AI, BigQuery, Gemini, Imagen pipelines. Production AI stack engineering, not "prompt engineering". Capable of shipping client-facing tooling.
Performance Media Manager
Google Ads, Meta, LinkedIn. Healthcare-compliance-aware, transparent-management-fee-comfortable, conversion-event-comfortable, CAPI-comfortable.
Senior WordPress Engineer (Healthcare)
WordPress 10/11 with multi-site experience, ideally healthcare-domain familiar. Leading the WordPress architecture across a multi-site healthcare portfolio and adjacent healthcare networks.
Want to talk?
Send your CV, your most recent work sample, and a paragraph on why our model interests you to careers@121group.io. We respond to every applicant.
careers@121group.io