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Careers · 25 specialists · Hiring

Build Australia's AI-native agency.

We're 25 specialists across Melbourne, Sydney and Perth, building the agency we wish existed twenty years ago, vertical-specialist, AI-augmented, transparent commercials, senior-led, no client-bait-and-switch. If you've worked in agencies long enough to be tired of the parts that don't work, you might want what we're building.

What's different about working here

Five things we deliberately do differently.

01

Senior-led delivery model

The senior strategist who sells the work does the work. No bait-and-switch with a junior team after the contract signs. If you're a senior strategist who's tired of the bait-and-switch model, this is the agency you've been looking for.

02

Production AI stack

Gemini, Imagen, Veo 3, Vertex AI, BigQuery, deployed in production for our active client book. You'll work with AI as the production multiplier underneath, not as a gimmick to put on a deck.

03

Vertical specialisation

Healthcare. Industrial B2B. Consumer. You'll go deep into one or two, not skim across twelve. The senior strategists who've stayed five-plus years got there because they wanted to specialise.

04

Capped retainer economics

We don't optimise for hourly utilisation. We optimise for client retention. That means you spend less time padding timesheets and more time doing work that compounds.

05

Three-office model

Melbourne (HQ + AI Automation), Sydney (East-coast healthcare + consumer), Perth (Industrial B2B). Cross-office collaboration daily, in-office presence for the depth-of-craft work.

06

Founder access

Adam is in the office. Adam takes founder calls with consumer-brand clients. Adam reviews the production AI governance. The agency hasn't outgrown the founder relationship, it's been built around it deliberately.

Roles we hire for regularly

No roles open right now.

We are not actively recruiting for a specific position today. The roles below are the kinds of people we hire when we grow. If one sounds like you, send your details to careers@121group.io and we will keep you in mind for the talent pool.

Senior

Senior Healthcare Strategist

Multi-clinic, AHPRA-aware, GP-recruitment-experienced. Leading multi-brand healthcare portfolio engagements.

Sydney or Melbourne
Senior

Senior Industrial B2B Strategist

LinkedIn-native, capability-statement-experienced, tier-1 procurement-aware. Leading engagements like Berg, JSW, and PYBAR.

Perth (preferred)
Senior

Ecommerce / B2C Lead

Shopify and WooCommerce specialist. Klaviyo programme management, Meta CAPI, B2B Wholesale Portal architecture experience. Leading engagements like Bujairami, Charleston's, Gorilla Glue.

Melbourne
Mid-Senior

AI Production Engineer

Vertex AI, BigQuery, Gemini, Imagen pipelines. Production AI stack engineering, not "prompt engineering". Capable of shipping client-facing tooling.

Melbourne
Mid

Performance Media Manager

Google Ads, Meta, LinkedIn. Healthcare-compliance-aware, transparent-management-fee-comfortable, conversion-event-comfortable, CAPI-comfortable.

Any office
Mid-Senior

Senior WordPress Engineer (Healthcare)

WordPress 10/11 with multi-site experience, ideally healthcare-domain familiar. Leading the WordPress architecture across a multi-site healthcare portfolio and adjacent healthcare networks.

Melbourne or Sydney

Want to talk?

Send your CV, your most recent work sample, and a paragraph on why our model interests you to careers@121group.io. We respond to every applicant.

careers@121group.io