Fertility & IVF clinic marketing, AHPRA-compliant, patient-acquisition first.
For Australian fertility clinics, IVF networks and reproductive specialists. AHPRA-compliant creative, hormone-cycle-synced patient nurture, Fertility Information Seminar campaigns, multi-state network orchestration. We've been the Adora Fertility marketing partner since November 2019, delivering the full marketing programme and managing media across the engagement.
Six layers we run for fertility clients.
Multi-state Google Ads
Geo-segmented campaigns, bulk-billing keyword targeting, brand-defence on competitor terms. Healthcare-compliant Google Ads accounts.
Meta paid social, patient education
Patient-education-first creative, AHPRA-reviewed claims, high-intent custom audiences. Fertility journey awareness through to consultation booking.
Hormone-cycle-synced EDM nurture
Patient nurture sequences synchronised with the patient's stated cycle position. Educational content, gentle next-step prompts, clinical sensitivity throughout.
Fertility Information Seminars
Webinar and in-person FIS campaigns end-to-end, registration page, ad campaign, EDM reminders, post-event follow-up sequence, consultation booking funnel.
Conversion-optimised booking
Booking-flow CRO, multi-state clinic selection, intake-form simplification, abandoned-booking recovery sequences.
AHPRA review on every output
Built into the production pipeline, not bolted on. Clinical tone, claim substantiation, patient testimonial standards, before/after restrictions.
Fertility is AHPRA-strict, referrer-led, and highly emotional.
Fertility marketing sits at one of the most regulated intersections in Australian healthcare. AHPRA's advertising-of-regulated-health-services guidelines apply with particular weight on success-rate claims, comparison advertising, testimonials, and treatment outcomes. TGA jurisdiction overlaps where therapeutic-product claims appear. The senior healthcare-content reviewer is non-negotiable on every patient-facing piece.
The buyer journey is heavily emotional, often spans years, frequently involves multiple cycles, and routinely includes second-opinion shopping across competing clinics. The marketing job is to be present, AHPRA-aligned, and emotionally credible across a long consideration window, not to push aggressive promotional cycles that violate regulator guidelines.
Adora Fertility is the working pattern reference, multi-clinic state-by-state network, dual-funnel patient + GP-referrer programme, AHPRA Code 12 reviewed creative pipeline, fertility-specific creative discipline. six and a half years and counting through 121 Group.
Working fertility patterns across the book.
Adora Fertility
Multi-clinic state-by-state IVF + reproductive-medicine network. AHPRA-compliant creative pipeline, dual-funnel patient + clinician programme.
Healthcare creative pipeline
AHPRA-aligned creative pipeline, senior healthcare-content reviewer, AHPRA Code 12 review on every patient-facing piece, TGA claim review.
Fertility marketing playbook
The pattern reference for AHPRA-compliant fertility marketing, multi-clinic, dual-funnel, regulator-aware substantiation.
Running a fertility clinic or IVF network?
Thirty-minute call. We'll review your current intake funnel, look at your booking flow, and tell you what we'd do differently, and what your incumbent should already be running.
Book a Discovery