AI automation that answers customers, qualifies leads, and does the work.
Our fastest-growing capability. We build customer-facing AI agents, AI chat and concierge assistants, lead-qualification bots and back-office workflow automation for Australian brands, wired into the same measurement stack we run for everything else. Live in production on Bujairami and Gen Z Trade Group today, and rolling out across the book.
Four kinds of AI automation, all in production.
Assistants that sell and support
Brand-trained AI agents that answer product questions, guide buyers, book appointments and handle first-line support on your site, in your inbox and over chat. Grounded in your real catalogue and policies, not a generic bot that makes things up.
Speed-to-lead, automated
AI that responds to enquiries instantly, qualifies on the criteria you set, and hands warm, scored leads to your team with the context already gathered. In services and trades, the first responder wins the job. This never sleeps.
The back-office work nobody wants
Quote generation, data entry, order routing, content drafting, report building and system-to-system sync, automated with AI in the loop. We take the repetitive work off your team and connect the tools that do not talk to each other.
Production AI, human-reviewed
Gemini, Imagen and Veo 3 pipelines for product copy, ad variants, localised content and creative at volume, with human review on every output. The economics that let a lean team produce like a large one. The production stack →
Two AI automation rollouts, running now.
Bujairami
AI automation across a multi-store fragrance brand spanning Australia and the UAE. Customer-facing assistant trained on the scent catalogue, automated support and concierge flows, and AI-assisted content across markets. Growth channel, not gimmick.
Gen Z Trade Group
AI-assisted lead qualification and speed-to-lead automation feeding a per-suburb landing-page and Google Ads engine. Enquiries answered and scored instantly, warm leads routed to the team, all tied back to 121's server-side attribution so every automated conversation is measured against real jobs won.
Scoped build, measured impact, human in the loop.
Find the highest-value automation
We start with where AI actually moves the number: the repetitive work, the slow lead response, the support queue. One clear use case with a dollar value, not a science project.
Build it grounded and safe
The agent is trained on your real data, guard-railed against making things up, and connected to your live systems. Governed and auditable under our AI Governance policy from day one.
Measure and expand
Every automated conversation and action is tracked and tied to revenue via our server-side stack. Prove the first use case, then expand to the next. Compounding, not one-off.
- Commercials: Scoped build project plus an ongoing care and optimisation retainer. Named lines, agreed up front. Pricing →
- First 30 days: use-case selection, data access, and the first automation scoped with the senior strategist who runs it.
- Days 30 to 90: first agent or automation live in production, measured, and reviewed against its target.
- Who delivers: a senior strategist plus the AI production pod. Governed, human-reviewed, month to month.
Where could AI take work off your team?
Thirty-minute AI automation call. We will find the one workflow or customer touchpoint where AI moves a real number for you, and scope what it would take to build it. No deck, no hype.
Book an AI automation call