Engineering, structural, civil, mechanical, fabrication. Capability-led B2B selling.
For Australian engineering firms, structural, civil, mechanical, electrical, fabrication, AS/NZS-certified workshops. LinkedIn-led B2B selling, capability statement design, technical SEO for procurement queries, and procurement-ready website rebuilds. Berg Engineering, 22 months, capability redesign + LinkedIn cadence + procurement-ready rebuild, sets the pattern.
Six layers, capability evidence, procurement readiness, LinkedIn cadence.
Capability statement redesign
Panel-grade capability statement, evidence-led, project-led, certification-led. The Berg Engineering redesign won panel positions inside the first six months of engagement.
LinkedIn principal-engineer cadence
Personal-profile LinkedIn cadence for the principal engineers and senior consultants. Project-completion posts, design-decision storytelling, AS/NZS certification announcements. Where procurement scrolls.
Technical SEO for procurement queries
Long-tail engineering procurement search, "structural engineering panel WA", "AS3600 compliance consultancy QLD", "FEA analysis services Melbourne", the queries procurement runs before they shortlist.
Procurement-ready website rebuild
Phone number above the fold. ABN visible. Capability statement download visible. Project portfolio with tier-1 client names. Certifications visible. The procurement-officer experience design that turns 80% bounce-rate into 30%.
Project portfolio system
Searchable project portfolio with tier-1 client names (where permitted), engineering domain tags, project value bands, methodology summaries. Procurement-officer-grade information architecture.
Engineer-supply marketing
Engineering practices grow on senior-engineer supply. SEEK, Indeed, LinkedIn Recruiter for engineering-discipline-specific recruitment, run as a paired engagement to capability marketing.
Engineering is capability-led, principal-engineer-voiced, technical-SEO-driven.
Engineering firms compete on capability depth, principal-engineer credentials, project-portfolio breadth, and technical-content authority. The buyer is typically another engineer evaluating supplier-fit on a project; the marketing job is to demonstrate engineering authority through content, case studies, principal-engineer thought leadership, and capability-content discoverability.
Technical SEO matters disproportionately. Engineering buyers research using technical search queries, evaluate against capability content, and download capability statements during procurement. Service-schema, capability-content site architecture, mobile-first technical-content access, and capability-statement-download conversion events are the working tactics.
Berg Engineering and RJ Vincent & Co are working pattern references, capability marketing, LinkedIn principal-engineer cadence, technical SEO, procurement-ready website architecture.
Working engineering-firm patterns across the book.
Berg Engineering
Engineering-services LinkedIn-first paid-media programme. Capability-content distribution, principal-engineer thought leadership, sector-press placement.
Steelstruct
WA industrial steel construction. Capability marketing, LinkedIn cadence, technical SEO, procurement-ready website. over 24 months.
Running an engineering firm?
Thirty-minute call. We'll look at your capability statement, your LinkedIn presence, and your website's procurement-officer experience, and tell you what we'd do differently.
Book a Discovery