Meta Ads, server-side CAPI, healthcare booking, B2C ecom.
Meta Ads specialist across our three verticals. Facebook + Instagram, server-side Conversions API (dedup'd browser pixel + server events), healthcare booking-system reconciliation (offline-conversion upload), B2C ecom GMV reconciliation, brand-aesthetic-aligned creative, Senior strategist on every account.
Four Meta Ads disciplines.
Conversions API + dedup discipline
Server-side Meta CAPI, server events deduplicated with browser pixel via event_id, advanced-matching for hashed identity, signal-quality monitoring in Events Manager, post-iOS signal-quality discipline. The signal layer that lets Meta's algorithm actually optimise for revenue, not click-vanity.
Locked tokens, native-platform feel
Brand-aesthetic creative chassis applied to Meta, colour palette, typography, photography-style envelope, edit-rhythm rules. Brand-coherent across paid + organic, native-feeling without forcing every brand to look the same. Senior creative direction on every output.
AHPRA-aligned + booking-system upload
Healthcare Meta Ads, AHPRA-aligned ad copy + creative (senior healthcare-content reviewer on every patient-facing piece), booking-system offline-conversion upload (HotDoc / Cliniko / ClinicMate), real booked-revenue reconciled to ad-spend.
Real revenue reconciled, not platform-attributed
B2C ecom Meta Ads, real Shopify / WooCommerce GMV reconciled in BigQuery, Meta-attributed revenue compared to actual storefront revenue, returns + cancellations subtracted, server-side dedup with Google Ads + TikTok + Pinterest for accurate cross-platform attribution.
Where Meta Ads runs across the book.
For Health
Media managed across 9 sub-brands (Meta + Google). Booking-system offline-conversion upload, AHPRA-aligned creative review, suburb-aware multi-clinic targeting.
Charleston's
Media managed across two years and counting on a fixed monthly cap. Brand-aesthetic-aligned Meta creative + considered-purchase audience pattern.
Rose-Hip Vital
Dual-domain Meta CAPI server-side. Market-specific consent-mode, AHPRA-aligned health-claim review, international-vs-AU campaign architecture.
- Commercials: Growth retainers, typically $8K to $25K/mo + ad spend at cost. Management fees are named lines, agreed up front. Pricing →
- First 30 days: access, audit and strategy lock-in with the senior strategist who runs the account.
- Days 30 to 90: full delivery cadence live, first performance review, scope confirmed against the cap.
- Who delivers: a senior strategist plus the specialist pod for this service. Month to month, no lock-ins.
Meta Ads programme that should be lifting more revenue?
Thirty-minute audit. We'll look at your CAPI dedup state, your creative chassis, your conversion-event hygiene, and your reconciliation to real revenue.
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