Both sides of the hardware shelf.
We work the retail channel from both directions: brands sold through the big-box chains, where marketing drives sell-through, and specialist retailers competing against those same chains, where a deep range and precise media beat generalist scale.
The operating patterns.
Sell-through demand for channel brands
For brands ranged in the majors, we build consumer demand that shows up at the shelf: brand search, retail-aware creative, and campaigns timed to ranging reviews and seasonal sets.
Specialist-vs-chain ecommerce
For retailers up against the big boxes, we run range-deep Shopify and WooCommerce storefronts and target the specific, high-intent product searches the generalists are slow to own.
Product-level attribution
Attribution tooling on the storefront reconciles revenue to channel, campaign and product, so range and media decisions are made on evidence, not instinct.
Case studies.
Gorilla Glue
The Australian B2C arm of an iconic adhesives brand sold through the majors.
O'Keeffe's
Working Hands and Healthy Feet: symptom-led search and before-and-after creative.
FATZ
Automotive accessories B2C, migrated mid-engagement.
Before you engage.
We're ranged in Bunnings. What can an agency actually do for us?
Drive the consumer demand that makes the ranging work: brand and category search, retail-aware social creative, and measurement that connects media to sell-through signals rather than vanity metrics.
We compete WITH Bunnings. Is that winnable?
Not on breadth, and you should not try. It is winnable on range depth, product expertise and the thousands of specific searches a generalist cannot merchandise for. That is the RG Enterprises playbook.
Do you handle the ecommerce build as well as the media?
Yes. Shopify and WooCommerce builds, product-data discipline, and the attribution layer on top are all in-house, and the media is optimised against what the storefront actually sells.
Selling through the chains, or against them?
Thirty-minute call. Bring your category; we'll bring the playbook for your side of the shelf.
Book a Discovery