121 Group Sydney, east-coast healthcare and consumer-brand specialists.
Our Sydney office is the east-coast hub. Healthcare-focused account team for our NSW healthcare clients (including PE-backed multi-clinic networks), consumer-brand strategists for our east-coast B2C book, and the local senior bench for clients who want in-person account meetings in NSW.
What runs out of the east-coast office.
East-coast healthcare team
Healthcare account leads for NSW clients, multi-clinic networks, PE-backed primary care groups, fertility clinics, allied health practices, occupational health. Same AHPRA pipeline + portfolio reporting as HQ.
East-coast consumer pod
Consumer strategists for east-coast Shopify and WooCommerce brands. Same Klaviyo + Meta + Google specialist capability as HQ, locally available for in-person founder meetings.
NSW client account management
Local account leads for east-coast clients. Day-to-day relationship management, weekly delivery cadence, monthly strategy review preparation, all runnable from Sydney.
Sydney engagement model, east-coast hub, Melbourne HQ.
121 Group's Sydney engagement model is east-coast-hub focused, Sydney-resident senior leads on Sydney-based clients, in-person review cadence, integrated with Melbourne HQ for delivery infrastructure. Healthcare network depth (For Health is Melbourne-headquartered with multi-state coverage including NSW), consumer / B2C depth (multiple Sydney-based brands), industrial B2B depth where the client is east-coast-headquartered.
The Sydney pattern works particularly well for healthcare networks with multi-state coverage, Sydney-based consumer brands, and east-coast-headquartered B2B services firms. Senior strategist on every account; Adam takes founder calls directly across the engagement portfolio.
Sydney clients access the same operating infrastructure as Melbourne and Perth pods, shared BigQuery layer, shared ad-account governance, shared AI toolchain, shared marketing-stack discipline. East-coast presence, network-scale infrastructure.
East-coast based?
Book a 30-minute first call. If it suits, we'll arrange the in-person follow-up at our Sydney office or yours.
Book a Discovery