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Social Media Management · Specialist capability

Social media management, brand-aesthetic, vertical-voice, paid-organic-aligned.

Social media management across our three specialist verticals. Brand-aesthetic creative discipline (locked design tokens that survive a creative refresh), vertical-voice content (healthcare AHPRA-aware, industrial LinkedIn senior-leader, consumer founder-voice), paid + organic aligned (organic winners amplified through paid; paid creative reused as organic), AI-augmented variant production with senior creative review.

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What proper social management actually delivers

Four social disciplines, run as one capability.

Brand-aesthetic discipline

Locked tokens, brand-coherent feed

Brand-aesthetic discipline, locked design tokens (colour palette, typography, photography style, layout system), brand-coherent feed across Meta / Instagram / LinkedIn / TikTok. Templates that survive a creative refresh and keep the brand identity coherent.

Vertical-voice content

Healthcare / industrial / consumer voice

Vertical-voice content, healthcare AHPRA-aware patient + clinician copy, industrial LinkedIn senior-leader voice + capability content, consumer / B2C founder-voice + brand-aesthetic-aligned product copy. Voice corpus + tone-of-voice rules per vertical, senior-strategist edited.

Paid + organic alignment

One creative cadence, two channels

Paid + organic creative aligned, organic winners amplified through paid (Spark Ads, paid amplification, dark-post promotion); paid creative reused as organic to keep the feed cadence consistent. One creative cadence, two distribution channels.

AI-augmented variant production

Imagen + variant velocity within the chassis

Imagen-driven variant production within the locked brand-aesthetic chassis. Compresses the variant-production cycle from days into hours while keeping senior creative review on every output. AI in the toolchain; the creative director is human. AI agency →

Where it shows up in client work

Where social management runs across the book.

Consumer · Fine Art · 26mo

Charleston's

Brand-aesthetic-led social management on a fixed monthly cap. 26 unbroken months of brand-coherent social cadence across Meta + Instagram.
Industrial · Mining · 4.3yr

PYBAR Mining Services

LinkedIn senior-leader voice cadence + capability content amplification across 52 unbroken months. The B2B social-management pattern.
Healthcare · Fertility · 6.5yr

Adora Fertility

AHPRA-aware patient-facing social cadence + GP-referrer LinkedIn programme. Healthcare-vertical compliance discipline, brand-aesthetic-led creative.
ENGAGEMENT SHAPE
  • Commercials: Foundation to Growth retainers, scoped within our published tiers. Management fees are named lines, agreed up front. Pricing →
  • First 30 days: access, audit and strategy lock-in with the senior strategist who runs the account.
  • Days 30 to 90: full delivery cadence live, first performance review, scope confirmed against the cap.
  • Who delivers: a senior strategist plus the specialist pod for this service. Month to month, no lock-ins.
"Kat has been fantastic to deal with and very helpful along the way. Would highly recommend 121 Group." Sam Richardson · verified review

Need brand-coherent social management at vertical-voice depth?

Thirty-minute call. We'll look at your current social cadence, your brand-aesthetic discipline, your vertical-voice posture, and your paid + organic alignment.

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