A law firm website built to book consultations, not win design awards.
Everingham Legal is an Australian law firm. It came to 121 Group for a website that would work as a practice tool rather than a brochure.
Everingham Legal, a WordPress site built around consultation bookings.
We built the site from the ground up on WordPress, structured around the firm's practice areas and the enquiries each one should win. Consultation booking was integrated on site through Calendly and wired to the firm's calendar, so a visitor arriving after hours can book an initial consult without phoning.
Analytics, tag management and Search Console were installed as part of the build rather than retrofitted later, so the firm could see where enquiries came from once the site went live. Search fundamentals were handled in the theme instead of through stacked plugins.
The engagement covered three lines: the WordPress build, the Calendly consultation flow, and the tracking and SEO foundation.
The firm came out of it with consultation booking running on site, a practice-area site architecture, and visibility into enquiry sources from day one.
The engagement.
WordPress, practice-shaped
A ground-up WordPress build structured around practice areas and the enquiries each one should win, not a brochure template.
Calendly consultation flow
Online consultation booking integrated on-site, so an after-hours visitor becomes a booked initial consult without a phone call.
Foundation from day one
Analytics, tag management and search-console foundation installed with the build, and theme-native SEO replacing plugin bloat.
Consultation booking on-site
Online booking wired to the calendar, so an after-hours visitor becomes a booked initial consult.
Practice-area architecture
Site structured around the matters the firm wants to win, built for search from the ground up.
Tracking foundation
Analytics, tag management and search-console installed with the build, so enquiry sources are visible from day one.
What did 121 Group do for Everingham Legal?
121 Group ran SEO and a WordPress build for Everingham Legal. The site runs on WordPress.
What industry is this trade and professional services case study in?
Everingham Legal operates in trade and professional services. 121 Group works across nine verticals, with case studies published for each.
Could 121 Group run a programme like this for us?
Yes. A senior strategist can talk through how we approach trade and professional services marketing, what a comparable programme would cover and how it would be measured, on a thirty minute call.
Running a professional-services firm on a brochure website?
Thirty-minute call. We'll review your channels, your tracking and your numbers, and tell you what we'd do differently.
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