Multi-clinic GP networks. Multi-location GBP at scale. GP recruitment as a marketing channel.
Australian primary care groups, GP super-clinics, and PE-backed multi-location networks. We run 60+ clinics across Partnered Health and For Health, with multi-location Google Business Profile management, multi-state Google Ads, AHPRA-compliant clinical content, and recruitment marketing for GP supply.
Five layers, patient acquisition + GP supply.
Multi-location GBP at scale
Google Business Profile management for 60+ clinics simultaneously. Citation hygiene, location-page architecture, review acquisition pipelines, hours and service updates.
Multi-state Google Ads
Geo-segmented campaigns by clinic catchment, bulk-billing keyword targeting, brand-defence, walk-in keyword coverage, after-hours / urgent care segmentation.
GP recruitment paid media
SEEK, Indeed and LinkedIn for GP supply. Treated as its own marketing channel, not a recruitment-team sideline. Same media-at-cost, same reporting cadence as patient acquisition.
AHPRA-compliant content
Clinical content, patient education resources, condition-specific landing pages, all AHPRA-reviewed before publication. Multi-clinic content syndication where the brand structure permits.
Portfolio-level reporting
BigQuery + Looker dashboards consolidating all clinics into one PE-portfolio view. Patient bookings by clinic, by state, by service line, by GP. Refreshed daily.
Quarterly portfolio review
PE-portfolio reporting cadence, quarterly review with portfolio CEO + investment committee, multi-brand consolidation, trajectory and KPI accountability.
Primary care is a multi-clinic, GP-supply-constrained business.
Australian primary care is structurally constrained by GP supply. Most primary-care networks have more demand than they can serve; the binding constraint on growth is whether the network can recruit GPs to cover roster availability. Primary-care marketing therefore runs two engines in parallel, patient-acquisition for clinic catchment, and GP-recruitment for network capacity.
Multi-clinic networks add operational complexity. 9 sub-brands across the For Health network, 60+ clinics across multiple states, distinct sub-brand identities sharing operating infrastructure. The marketing has to maintain network-wide AHPRA discipline + GBP discipline + booking-system reconciliation + brand-coherent creative across the network.
For Health is the working pattern reference, 10.2 years through 121 Group, two-engine programme (patient + GP), 9 sub-brand multi-clinic CMS architecture, network-wide booking-system reconciliation. One of Australia's longest-running single-agency healthcare engagements.
Working primary-care patterns across the book.
For Health
10.2-year engagement. Two-engine programme (patient + GP), network-wide multi-clinic CMS, booking-system reconciliation.
GP recruitment marketing
RACGP / ACRRM channel placement, IMG-pathway awareness, relocation-pathway content, employer-brand cadence for primary-care networks.
Australian GP supply crisis
The structural workforce shortage that's the binding constraint on most primary-care growth.
Running a primary care network?
Thirty-minute call. We'll review your multi-location GBP, look at your GP recruitment pipeline, and tell you what we'd do differently.
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