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HubSpot CRM & Marketing Automation · Specialist capability

HubSpot CRM and marketing automation, tuned to long sales cycles.

HubSpot specialist across the B2B and industrial books. HubSpot CRM and pipeline design, Marketing Hub lifecycle automation tuned to 6 to 18 month sales cycles, Sales Hub sequences and lead scoring, ABM-stage nurture, and BigQuery reconciliation to actual project wins. HubSpot built for how industrial and professional-services buyers actually decide.

What this capability covers

Four disciplines, run as one accountable build.

HubSpot CRM

Pipeline and deal design

HubSpot CRM built to your sales motion, deal stages, custom properties, pipeline automation and rotation logic. Clean data model so reporting is trustworthy and reps actually keep it current.

Marketing Hub

Long-cycle lifecycle nurture

HubSpot Marketing Hub lifecycle automation tuned for 6 to 18 month industrial cycles, capability-content nurture, ABM-stage sequencing and lead scoring tied to pipeline stages.

Sales Hub

Sequences and enablement

Sales Hub sequences, meeting links, quote and document workflows, and sales-team enablement triggers. Automation that shortens the admin, not the relationship.

Attribution

BigQuery reconciliation

Server-side tracking plus BigQuery reconciliation to actual won projects, so marketing-sourced pipeline is measured against revenue that really landed, not HubSpot's own attribution alone.

How we deliver it

Platform build, then measurement, then optimisation.

01

Audit and architecture

We map your pipeline stages, data sources and hand-offs before touching the platform. What the automation must do, who owns each step, and where revenue leaks between tools.

02

Build and integrate

Pipelines, fields, automations and integrations configured to your sales motion. Connected to your website forms, ad platforms and, where it matters, BigQuery for honest attribution.

03

Measure and optimise

Server-side tracking so lead source ties to closed revenue, not last-click guesswork. Monthly review against the numbers, with the senior strategist who built it.

ENGAGEMENT SHAPE
  • Commercials: Build project plus Foundation-tier care retainer. Management fees are named lines, agreed up front. Pricing →
  • First 30 days: access, audit and architecture lock-in with the senior strategist who runs the account.
  • Days 30 to 90: platform live, integrations connected, first performance review against pipeline.
  • Who delivers: a senior strategist plus the automation pod. Month to month, no lock-ins.

HubSpot underused?

Thirty-minute HubSpot audit. We look at your pipeline, your lifecycle automation, your lead scoring and your reporting. Top-3 fixes with estimated 90-day impact.

Book a HubSpot audit