Search is splitting in two. SearchInsights.Ai measures and wins both.
Buyers used to Google. Now half of them ask ChatGPT, Perplexity and Gemini, and those answers rarely name your brand. SearchInsights.Ai is our own platform for SEO and GEO automation: it tracks your visibility across traditional search and AI answer engines, finds where you are invisible, and drives the work to fix it. Built by 121 Group, run for our clients.
Search era, meet answer era.
"Where do we rank on Google?"
Still matters. Traditional organic search is where most transactional intent still lives, and we track it: keywords, positions, competitors, technical health, the lot.
"Do the AI answers name us at all?"
Almost nobody can answer this. When a buyer asks ChatGPT or Perplexity "who is the best X in Australia", are you in the answer, or is a competitor? SearchInsights.Ai measures your share of AI answers, and most brands score zero.
Four things, automated and tracked over time.
Your share of voice in AI answers
We sample the questions your buyers actually ask across ChatGPT, Perplexity and Gemini, and measure how often your brand is named, cited or recommended, versus your competitors. Tracked over time, so you can see the number move.
Rankings, gaps and technical health
Keyword and rank tracking, competitor gap analysis, striking-distance and low-CTR opportunities, and technical-health monitoring, surfaced as a prioritised action list rather than a data dump you have to interpret.
Get cited by the answer engines
Generative Engine Optimisation: the content structure, entity coverage, schema and citable sources that make AI engines quote you. The platform tells you what to publish and fix to become the source the answer draws from. GEO service →
You versus your competitors, plainly
A clear report showing where competitors are winning in both search and AI answers, and exactly which moves close the gap. The same intelligence engine we used to run the competitive research behind this very site.
Software finds it. Our strategists fix it.
Baseline your visibility
We onboard your domain and competitors, then run the first sweep across search and the AI answer engines. You see exactly where you stand, usually for the first time.
Work the prioritised list
The platform turns findings into a ranked action list. Our SEO and content strategists execute it: technical fixes, citable content, GEO structure, the work that actually shifts visibility.
Watch the number move
Search rankings and AI answer share tracked month over month, so growth is measured, not asserted. You see the trend, not a one-off audit that ages the day it lands.
- Start with a report: we run your baseline SEO and AI-visibility report so you can see the gap before committing to anything.
- Runs under our SEO & GEO retainers: the platform powers the measurement; our strategists do the work. Pricing →
- Built and owned by 121 Group: not a reseller dashboard. We built it, we run it, and we improve it for the book.
- Who delivers: a senior SEO strategist plus the content and technical pod. Month to month, no lock-ins.
Do the AI answers know your brand exists?
We will run your SearchInsights.Ai baseline: where you rank on Google, and how often ChatGPT, Perplexity and Gemini name you against your competitors. Most brands are shocked by the answer.
Get an AI visibility report