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Google Ads
Google Ads · Specialist capability

Google Ads, Search, PMax, Shopping; vertical-aware, real-revenue reconciled.

Google Ads specialist across our three verticals. Search + Performance Max + Shopping + Demand Gen + YouTube, healthcare booking-system reconciliation, B2B capability-led campaigns, consumer / B2C ecom GMV reconciliation. Senior strategist on every account; no junior media-buyers running budgets.

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What proper Google Ads delivery requires

Four Google Ads disciplines.

Search + PMax discipline

Search-intent + PMax signal-feeding

Search campaigns built on tight match-type discipline + negative-keyword hygiene + brand vs non-brand separation. Performance Max with proper signal-feeding (audience signals, Customer Match lists, conversion-value modelling), not the platform's lazy default. The discipline that lets PMax compound rather than waste.

Shopping + Demand Gen

Catalogue feed + multi-format demand

Google Shopping with proper feed discipline (GTIN + brand + category-mapping), Demand Gen for visual + video discovery, YouTube for awareness + retargeting where the maths supports it. Google Shopping →

Healthcare booking

Booking-system offline conversions

Healthcare Google Ads, booking-system offline-conversion upload (HotDoc / Cliniko / ClinicMate), real booked-revenue reconciliation, AHPRA-aligned ad copy + landing pages, condition-led campaign architecture, suburb-aware geo-targeting for multi-clinic networks.

B2B capability-led

Capability-statement-download + RFP-pipeline

B2B Google Ads, capability-statement-download campaigns, RFP-pipeline-tied conversion events, capability-led keyword strategy, sector-specific landing pages. Reconciled to actual project wins via BigQuery + HubSpot lifecycle data.

Where it shows up in client work

Where Google Ads runs across the book.

Healthcare · 10.2yr

For Health

10.2-year engagement. Booking-system reconciliation, AHPRA-aligned ad-copy review, suburb-aware multi-clinic campaigns.
Consumer · WooCommerce · 11yr

Glicks Furniture

Multi-state Google Shopping + Search + PMax. Catalogue feed discipline, retail-cycle promo amplification, location-specific campaigns.
Consumer · Shopify · 11yr

Rose-Hip Vital

Dual-domain Google Ads (.com.au +.com). Market-specific feeds, AHPRA-aligned health-claim review, server-side enhanced conversions.
ENGAGEMENT SHAPE
  • Commercials: Growth retainers, typically $8K to $25K/mo + ad spend at cost. Management fees are named lines, agreed up front. Pricing →
  • First 30 days: access, audit and strategy lock-in with the senior strategist who runs the account.
  • Days 30 to 90: full delivery cadence live, first performance review, scope confirmed against the cap.
  • Who delivers: a senior strategist plus the specialist pod for this service. Month to month, no lock-ins.

Google Ads programme that should be lifting more revenue?

Thirty-minute audit. We'll look at your account structure, your PMax signal-feeding, your conversion-event hygiene, and your reconciliation to real revenue.

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