Occupational health, B2B clinical, sold to HR buyers, governed by AHPRA.
Pre-employment medicals, drug and alcohol testing, audiometry, vaccination programmes, return-to-work assessments. The B2B-clinical hybrid where HR managers are the buyer, occupational physicians are the deliverer, and the contract sits between them. We've run national and multi-state occ-health programmes, the marketing engine looks more like industrial B2B than primary care.
B2B-shaped marketing with healthcare-shaped compliance.
LinkedIn-native HR-buyer targeting
Senior HR, WHS managers, procurement officers in mid-to-large enterprise are the buyers. LinkedIn is the channel, Sponsored InMail, Conversation Ads, personal-profile cadence for senior occ-health leaders.
Capability statements, occ-health flavour
For tier-1 enterprise procurement panels, occ-health providers need the same capability-statement discipline as industrial B2B suppliers. We design them for the procurement officer's three-page attention span.
Service-line landing pages
Pre-employment medicals, D&A, audiometry, vaccination, each with its own intent landing page, its own Google Ads campaign, and its own conversion track. Bundled retainer pricing on the parent page.
National network mapping
For mining, FIFO, transport and infrastructure clients, occ-health supply needs to map to multi-state worksites. Service-area maps, location-pair coverage tables, network-density visualisations.
Tender response collateral
Occ-health is a tender-driven business. We build the response systems, capability collateral, service-pricing matrices, case-study library, accreditation documentation, that turn a tender response from a 3-day scramble into a 3-hour assembly.
AHPRA + WHS compliance
AHPRA on the clinical side, WHS / chain-of-responsibility on the procurement side. Both compliance stacks built into the production pipeline.
Occupational health is a two-engine business, patient + employer.
Occupational health businesses serve two distinct buyer audiences, workers (presenting for pre-employment medicals, FIFO-readiness assessments, injury-management) and employers (corporate clients contracting with the occupational-health network for ongoing workforce-health services). The marketing has to run two engines side-by-side without confusing the brand.
Patient-side acquisition runs through Meta + Google + GBP for worker-direct demand, AHPRA-aware creative, multi-clinic GBP discipline, suburb-aware patient-pathway content. Employer-direct B2B runs through LinkedIn + sector-press + ABM for corporate-contract pursuit, different audience, different cadence, different creative, different conversion pathways.
Job Fit Australia is the working pattern reference, multi-clinic GBP discipline for patient-direct demand, employer-direct B2B programme for corporate-contract pursuit. Two engines, one operating model.
Working occupational-health patterns across the book.
Job Fit Australia
Two-engine programme, patient-side acquisition + employer-direct B2B. Multi-clinic GBP, AHPRA-aware patient creative, corporate-contract ABM.
Red OHMS
WA-headquartered OH&S + risk-management group. Specialist-role recruitment marketing, AHPRA-aware healthcare-OH&S workforce content.
Occupational health playbook
The pattern reference for two-engine occupational-health marketing, patient-side + employer-direct, AHPRA-aware, ABM-led for tier-1 corporate.
Running an occ-health network?
Thirty-minute call. We'll look at your LinkedIn presence, your capability statement, and your tender response system, and tell you what we'd do differently.
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