LinkedIn-native B2B. AHPRA-compliant healthcare. Klaviyo email at scale.
Three sub-disciplines under one cluster, organic social retainers (LinkedIn for B2B, Meta + Instagram for consumer, healthcare-compliant clinical content), content production pipelines (AI-accelerated, senior-strategist edited), and email automation across Klaviyo, HubSpot and Salesforce.
Different audiences. Different platforms. Same production pipeline.
For industrial buyers and capability-led selling
Personal-profile cadence for senior engineers, founders, and procurement-facing leaders. Long-form posts with capability evidence. Sponsored InMail. LinkedIn newsletters. The platform most agencies treat as a "sometimes" line and we treat as flagship for industrial B2B.
AHPRA review on every output
Clinical tone. AHPRA-compliant claims. Multi-clinic, multi-clinician orchestration. Patient-acquisition first, brand-awareness second. Same compliance pipeline whether it's Adora Fertility, Partnered Health, or a single-doctor specialist practice.
Klaviyo · HubSpot · Salesforce
Klaviyo for B2C ecommerce (welcome → win-back, the highest-ROI line in the stack). HubSpot for B2B nurture and SDR enablement. Salesforce Marketing Cloud for healthcare portfolio cadence. Same audit-then-rebuild approach across all three.
How AI-accelerated content production actually works.
Outline → draft → edit → review → publish
Senior strategist scopes the editorial calendar. Gemini drafts the long-form posts and email sequences from the senior strategist's brief and the brand voice doc. The senior strategist edits, substantively, not cosmetically. Imagen generates supporting visuals from a brand-trained prompt. AHPRA review for healthcare; legal-pass for industrial procurement claims; founder-pass for consumer brands. Then publish.
Result: production capacity of a 10-person content team at the cost of two senior strategists. Quality bar is the senior strategist, not the AI, every output is human-reviewed before it ships.
The stack we use to ship content
- Gemini 2.0, long-form drafting, brief expansion, brand-voice continuity
- Imagen 3, supporting visuals, ad creative variants
- Veo 3, short-form video at retainer cadence
- Klaviyo / HubSpot / Salesforce, email orchestration
- LinkedIn Sales Navigator, B2B targeting
- Notion, editorial calendar + brand voice docs
- Vertex AI, content performance analytics pipelines
- Commercials: Foundation to Growth retainers, typically $3K to $12K/mo. Management fees are named lines, agreed up front. Pricing →
- First 30 days: access, audit and strategy lock-in with the senior strategist who runs the account.
- Days 30 to 90: full delivery cadence live, first performance review, scope confirmed against the cap.
- Who delivers: a senior strategist plus the specialist pod for this service. Month to month, no lock-ins.
See it in client work: JSW Australia · Adora Fertility.
Want a content audit?
Thirty-minute call. We'll look at your current organic + email programme, identify the gaps, and tell you whether 121 is a fit.
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