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LinkedIn
LinkedIn B2B · Specialist capability

LinkedIn B2B, industrial ABM, healthcare clinician, B2B services.

LinkedIn B2B specialist across industrial, healthcare-clinician, and B2B-services books. Industrial ABM (mining, civil, oil & gas tier-1 procurement-pursuit), healthcare clinician programmes (GP-referrer + specialist-direct), B2B-services pattern (Concentrix ANZ), senior-leader voice content, RFP-pipeline-tied measurement via HubSpot + BigQuery. The platform where vertical-specific B2B audiences actually live.

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What proper LinkedIn B2B delivery requires

Four LinkedIn B2B disciplines.

Industrial ABM

Tier-1 procurement-pursuit ABM

Industrial ABM on LinkedIn, tier-1 procurement-pursuit (mining-services, civil-contracting, oil & gas EPC), targeted account lists by company-name + role-seniority + function, capability-content + thought-leadership cadence, pre-conference panel-pursuit amplification, RFP-pipeline-tied measurement. ABM capability →

Healthcare clinician

GP-referrer + specialist-direct programmes

Healthcare clinician programmes on LinkedIn, GP-referrer cadence, specialist-direct outreach, AHPRA-aware clinician-facing creative (no patient-direct therapeutic claims in clinician-targeted feeds), referral-pathway content, specialist-network thought leadership.

B2B services pattern

Concentrix-pattern services marketing

B2B services LinkedIn pattern, capability-content distribution, senior-broker voice content, internal-comms support across multi-region operations, ABM nurture sequences tied to HubSpot lifecycle automation. The Concentrix ANZ pattern is the proof point.

Senior-leader voice

Founder + principal-engineer + chief-medical voices

Senior-leader voice content discipline, founder posts, principal-engineer thought leadership (industrial), chief-medical thought leadership (healthcare), CEO + senior-broker posts (B2B services). Voice corpus + content cadence + senior-strategist edit pass on every output.

Where it shows up in client work

Where LinkedIn B2B runs today.

Mining Services · 4.3yr

PYBAR Mining Services

Tier-1 underground hard-rock mining contractor. LinkedIn ABM + senior-leader thought leadership across 52 unbroken months. Panel-pursuit amplification, principal-engineer-voice cadence.
B2B Services · 24mo

Concentrix ANZ

B2B services LinkedIn programme, capability-content distribution, senior-broker LinkedIn alignment, internal-comms support across the ANZ region.
Healthcare · 10.2yr

For Health

GP-referrer LinkedIn programme alongside patient-direct demand-gen across 9 sub-brands. AHPRA-aware clinician-facing creative, referral-network thought leadership.
ENGAGEMENT SHAPE
  • Commercials: Growth retainers, typically $8K to $25K/mo + ad spend at cost. Management fees are named lines, agreed up front. Pricing →
  • First 30 days: access, audit and strategy lock-in with the senior strategist who runs the account.
  • Days 30 to 90: full delivery cadence live, first performance review, scope confirmed against the cap.
  • Who delivers: a senior strategist plus the specialist pod for this service. Month to month, no lock-ins.

B2B LinkedIn programme that should be tied to RFP-pipeline?

Thirty-minute call. We'll look at your current LinkedIn cadence, your ABM posture, your senior-leader voice discipline, and your pipeline-tied measurement.

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