Marketing playbooks, audit templates, capability frameworks.
Free resources for Australian healthcare, industrial B2B, and consumer / B2C brands, built from the same systems we run for our active client book. Download a vertical marketing playbook below, or grab a capability pack with no gate.
Vertical marketing playbooks, free to download.
Senior-level, Australian-specific playbooks drawn from the systems we run every day. Budgets, channel discipline, measurement, and the patterns that actually repeat in each market. Enter your details and we will email your copy.
The Australian eCommerce Marketing Playbook
The exact marketing-budget benchmarks for every revenue tier, why brands without server-side tracking lose 30 to 50 per cent of their attribution, and the Klaviyo and creative disciplines that separate the brands that compound from the ones that plateau.
The Australian Healthcare Marketing Playbook
How Australian healthcare groups run patient acquisition and clinician recruitment as two engines, stay AHPRA-safe by default, and reconcile spend to booked-appointment revenue instead of vanity conversions.
The Australian Industrial B2B Marketing Playbook
How procurement officers actually shortlist in the first 90 seconds, the five gaps that get capability statements screened out at page 3, and how to measure marketing against tenders won, not phantom pipeline.
Three audit shapes, book one in 30 minutes.
Klaviyo Audit
For Shopify and WooCommerce brands. Flow architecture, segment design, deliverability, revenue attribution. Closing the typical gaps lifts revenue 40-80% in 90 days.
General Marketing Audit
Ad accounts, SEO programme, email automation, website + tracking, reporting. The whole stack walked through in thirty minutes by a senior strategist.
Capability Statement Audit
For mining services, engineering, drilling, trades. We review your capability statement page-by-page and identify the gaps that get screened out at page 3.
Our own capability statements, free to read.
Healthcare Capability Statement 2026
For PE-portfolio CMOs, healthcare network CEOs, and healthcare M&A diligence teams. 25 healthcare clients, 60+ clinics across Partnered Health alone.
Industrial B2B Capability Statement 2026
For tier-1 panel pursuit, capability-led B2B selling. 35 industrial clients, WA-strong.
Ecommerce Service Stack
Our consumer brands: Shopify and WooCommerce specialists. Klaviyo, B2B Wholesale Portals, Meta-led acquisition.
Methodology references for marketing, ops and procurement teams.
Six-layer B2C ecommerce stack
Storefront → paid media → email automation → creative → SEO → optional B2B wholesale layer. The integrated retainer shape we run for Charleston's, Bujairami, Gorilla Glue and the rest of our 25-brand consumer book.
Five-discipline SEO playbook (with GEO)
Technical, content, local, multi-domain, plus Generative Engine Optimisation for ChatGPT, Gemini and Perplexity visibility. The compounding line in every retainer.
Five-platform paid-media discipline
Google, Meta, LinkedIn, TikTok, Pinterest. Different verticals lead with different platforms, the playbook for picking yours.
AI-accelerated creative production
Imagen-led variant production at retainer volume. Veo 3 for short-form video. Brand-trained outputs, in-house finished, AHPRA / procurement / ACL-reviewed.
LinkedIn-native B2B + AHPRA-compliant healthcare
Three sub-disciplines under one cluster, organic social, content production pipelines, email automation across Klaviyo, HubSpot, Salesforce.
AI Governance Policy v1.0
How we deploy AI in production. What we won't do. How every output is logged, reviewed and approved before it ships. Reference policy adoptable by other agencies and regulated brands.
Capability packs, no gate.
Want a specific resource sent through?
PDF capability packs download instantly below. Anything bespoke, email hello@121group.io.
hello@121group.io