How a 121 engagement actually starts.
From the first call through to a working programme inside thirty days. The same process across healthcare, industrial B2B, and consumer / B2C. No mystery, no slow-walking, no "let us prepare a deck and come back to you in four weeks".
From your first email to your first monthly invoice.
First call · 30 minutes
No deck. We listen, ask questions, look at what's actually running. By the end of the call we'll tell you whether 121 is a fit. If not, we'll usually be able to point you toward someone who is.
Scoping
If we're a fit, we go deeper, read-only access to your ad accounts, look at your CMS, audit your existing reports, talk to your incumbent (if you want us to). Three-day window, sometimes faster.
Statement of Work
Single-document SOW with the engagement shape, the service lines, the indicative monthly cost, the management fee structure, and the explicit exclusions. No 60-page master services agreement at this stage.
Kick-off + first invoice
SOW signed, kick-off meeting, account-team introductions, access setup (Google, Meta, Shopify, Klaviyo, WordPress, whatever the stack is). First Xero invoice issued; month-to-month from here.
First 30 days of delivery
First month's content shipped, first ad account configurations stabilised, first Klaviyo flow audit completed, first BigQuery dashboards live (for portfolio engagements). Working programme, not a "discovery phase".
Monthly cadence
Monthly Xero invoice, monthly strategy review with senior strategist, weekly delivery cadence, quarterly executive review for portfolio engagements. Month-to-month, every retainer.
Three things that let us tell you in 30 minutes whether we're a fit.
Your last three months of activity
Read-only access to Google Ads, Meta, GA4 (or whatever's wired). Your last monthly report. Your current marketing-team org chart. Five minutes of the call to glance at the data with you on screen.
What you're actually trying to do
Not the marketing-speak version, the actual business outcome. Patient bookings? GP recruitment? Tier-1 panel positions? B2C revenue scale? B2B wholesale onboarding? Tell us what success looks like in numbers.
Why you're talking to us specifically
Not flattery, context. What signal led you here, and what would change your mind about working with us. The honest version of "we want to be retained, not re-pitched" goes both ways.
Want to start step 1?
Thirty-minute call. No deck. We'll tell you whether we're a fit by the end of the call.