Included with every ongoing engagement
Your custom 121 Insights dashboard and tracking foundationNo additional platform fee
On day one, at no charge, we set up Google Analytics (GA4), Google Tag Manager, Google Search Console, and Attributable, our server-side attribution engine and conversion pixels. Every 121 retainer includes an Attributable subscription free, normally $195 to $795 a month on its own. Every lead and every dollar, traceable back to the exact ad.
Foundation
From $2,000/mo
- One primary growth channel, managed end to end
- Senior strategist on the account, not a coordinator
- Your private dashboard, live from your job system or CRM
- Conversion tracking rebuilt and tied to real revenue
- Monthly report and a working session
- Ad spend at cost, never marked up
MOST CHOSEN
Growth
From $3,750/mo
- Everything in Foundation, plus:
- A connected second channel for demand capture or retargeting
- Landing-page and conversion optimisation
- Website improvements within the agreed programme
- Compliance review built in where regulated
- Regular check-ins with your strategist
Scale
From $5,500/mo
- Everything in Growth, plus:
- Paid media, search and lifecycle working together
- Content, creative or email production built into the programme
- Every channel tied back to real revenue in one view
- CRM and database activation where appropriate
- Quarterly growth planning
Enterprise
From $10,000/mo
- Everything in Scale, plus:
- Multi-location, multi-market or portfolio orchestration
- Dedicated senior strategic leadership
- Full-funnel, CFO-reconcilable reporting
- Advanced automation and CRM integration
- Custom operating cadence and executive reviews
The commercial spine, every tier
- Ad spend at cost. Your Meta or Google invoice is your Meta or Google invoice. Pass-through, never marked up.
- Named management fee. A separate, named line on every invoice, agreed up front before the engagement starts.
- Block Hours for ad-hoc work. Anything outside the cap is commissioned from a disclosed hourly pool, never buried in a miscellaneous line. How Block Hours work →
- Month to month. Retainers renew monthly. We optimise to be retained, not to lock you in.
Want a number for your exact shape?
Thirty-minute scoping call. We'll review your situation and quote a fixed monthly cap. No follow-up unless you ask for one.
Book a Discovery