Shopify and WooCommerce, built, run, and grown.
Our consumer brands make up 25.4% of trailing-12-month services revenue. We build the storefront, run the paid media on top of it, automate the email engine, and integrate the wholesale portal when there is one. One agency, one retainer, one accountable team.
Six layers we deliver as one retainer.
Shopify or WooCommerce
Theme builds, custom checkout, app stack discipline, performance budgets, Australian hosting (WooCommerce). We'll tell you which platform fits, we run both.
Meta + Google + TikTok
Meta is dominant for consumer brands. Google for intent and Shopping. TikTok for the right brands. CAPI server-side, Performance Max, catalogue-feed integration done properly.
Welcome → Win-back
Welcome flows, browse-abandonment, post-purchase, win-back, predictive segments. The highest-ROI line in the stack and the one most agencies leave under-built.
AI-accelerated production
Imagen-led variant production at the volume Meta's algorithms need. Brand-trained outputs, in-house finished. Veo 3 for short-form video at retainer cadence.
Category authority
Product-page schema, category-page authority, review-platform visibility, founder-voice long-form for the head terms that move volume.
Optional wholesale layer
Logged-in retailer portal, tiered pricing, ABN gating, NET-30 terms, Klaviyo segment isolation. Shopify B2B or WooCommerce B2B, whichever the platform is.
Shopify Standard, Plus, and Markets.
Five active Shopify brands across B2C, B2C+wholesale, and made-to-order. Theme development, app stack rationalisation, Klaviyo and Meta CAPI integrations, B2B with Shopify, Markets multi-region pricing.
We're a Shopify Partner agency. We're not religious about the platform, for a number of our clients, WooCommerce is genuinely the better fit and we'll tell you that.
Shopify deliverables
- Theme builds (Dawn-based or custom)
- Conversion-rate optimisation programmes
- App stack audits & rationalisation
- Shopify B2B / company accounts
- Markets multi-region pricing
- Meta CAPI server-side tracking
- Subscription apps (Recharge, Loop, Bold)
- Klaviyo flow architecture & segment design
WooCommerce deliverables
- Performance-engineered builds (CWV targets)
- Custom checkout flows for high-AOV brands
- B2B for WooCommerce / Wholesale Suite
- ACF + custom post types for catalogue depth
- WooCommerce → Klaviyo / Mailchimp pipelines
- Australian-hosted, security-hardened, monitored
- Multi-store WordPress Multisite when relevant
- Headless decoupled with Cloudflare Pages (rare)
Our largest ecommerce book.
Our WooCommerce brands. 19.9% of trailing-3-month services revenue, by some distance our largest ecom platform. WordPress + WooCommerce on the right host, with the right plugins, hardened, monitored, and integrated with the rest of the marketing stack.
For mid-market Australian brands with complex catalogues, hybrid B2C-with-wholesale models, or existing WordPress investment, WooCommerce is often the right answer. We'll engineer it to perform.
The highest-ROI line in your stack.
Most consumer brands have a Klaviyo account. Most are using ~30% of its capability. Welcome flows that don't fire, browse-abandonment that's been broken for six months, win-back segments that haven't been refreshed in a year.
We typically have historically lifted Klaviyo-attributed revenue materially within the first 90 days of a takeover. The work is unsexy, flow logic, segment design, dynamic content blocks, send-time optimisation, A/B-tested subject lines, and it's where the cleanest ROI in the entire stack lives.
What a typical Klaviyo audit finds
Three retainer shapes for ecommerce brands.
Capped monthly retainer
Capped retainer for early-stage founder-led brands. Meta paid social management + Klaviyo + monthly creative variants. Adam takes the call directly.
Growth retainer
Full ecommerce retainer. Paid media (Meta + Google), Klaviyo programme management, weekly creative, SEO content, and platform maintenance.
40K/mo
Multi-region or multi-brand. Multi-domain SEO, dedicated paid media leads, B2B wholesale portal management, in-house creative pipeline, monthly executive review.
- Commercials: Build projects plus Foundation-tier care retainers. Management fees are named lines, agreed up front. Pricing →
- First 30 days: access, audit and strategy lock-in with the senior strategist who runs the account.
- Days 30 to 90: full delivery cadence live, first performance review, scope confirmed against the cap.
- Who delivers: a senior strategist plus the specialist pod for this service. Month to month, no lock-ins.
See it in client work: Rose-Hip Vital · By Charlotte.
Thirty-minute call. No deck. We'll review your stack.
Bring your Shopify or WooCommerce admin, your Meta and Google ad accounts, your Klaviyo, and we'll tell you what we'd do differently, and whether 121 is a fit.
The Australian eCommerce Marketing Playbook
Budget benchmarks by revenue tier, Shopify vs WooCommerce, Klaviyo, paid media and server-side attribution.