Most marketing agencies can't sell a drill rig.
We can. We work across Australian mining, engineering, drilling, trades and construction, with an on-the-ground Perth team. LinkedIn-first content, capability-statement design, technical SEO and procurement-ready websites. Built by people who can read a tender response.
Client work includes Berg Engineering · JSW Australia · PYBAR · Atlas Paving · SMW Drilling · Skyreach · Genesis Brokers · Xtra Mile Solutions
You've worked with marketing agencies before. They didn't get it.
They couldn't read a tender. They didn't understand procurement timelines. They wrote LinkedIn posts that sounded like fashion brands. They wanted to "do a brand workshop" when you needed three more inbound capability requests this quarter.
We get it because our clients build, fix, drill, weld, mine, engineer and pour. We've written capability statements that won tenders. We've optimised LinkedIn ad accounts targeting procurement managers. We've fixed B2B websites that used to get bounce-rates north of 80% because procurement officers couldn't find a phone number.
Four sub-verticals. Each with a distinct procurement cycle.
Underground & surface mining contractors
Drill-and-blast, ground support, civil, mechanical contractors selling into BHP, Rio Tinto, FMG and mid-cap miners. Tier-1 procurement panel pursuit, capability-statement-led.
Structural, mechanical & process engineering
Engineering firms selling design, fabrication and project management into resources, infrastructure and manufacturing. Long sales cycles, technical content marketing.
Exploration & production drilling
RC, diamond, water and geothermal drilling contractors. Pursuit-led marketing for tier-1 / tier-2 mining houses; capability statements, safety credentials, and procurement-ready proof.
Specialist trades, civil, building services
Concrete, paving, fit-out, scaffolding, access, selling into builders, government and resources. Local SEO, Google Ads for project enquiries, fast-turnaround quote workflows.
The industrial stack. In this order.
The B2B industrial playbook isn't the same as the consumer playbook. We've sequenced ours from the data of our industrial clients.
LinkedIn-Native Content
Personal-profile posting cadence for founders + senior leaders. Industrial decision-makers live on LinkedIn, not on Meta, not on TikTok.
Long-Tail Technical SEO
"Vacuum truck hire WA", "RC drilling rig contractor", "structural engineering Perth tender". Buyers Google these exact phrases. We rank for them.
Google Ads for Procurement
Tightly-bid, technical-keyword campaigns. We don't run "best engineering company Australia", we run the actual phrases procurement officers type.
Capability Statement Design
The single highest-leverage industrial document. We've designed capability statements that won tier-1 panel positions. Imagen + studio finish.
Procurement-Ready Website
Phone number above the fold. ABN visible. Tickets & certifications on a dedicated page. Capability statement downloadable in one click. Mobile-fast.
Email & CRM Workflows
Inbound capability requests don't close themselves. We build the HubSpot or Salesforce workflows that turn enquiries into tendered work.
Perth is closer than you think.
21 of our many industrial clients are WA-based. We have a Perth office and a Perth-resident senior growth manager. We don't fly in for the Wednesday meeting; we live there.
Perth Office
Senior strategist on the ground. Available for site visits, client meetings, and tier-1 procurement workshops.
Industrial Account Pod
Three-person team dedicated to industrial accounts: senior strategist + content lead + paid media specialist. Same team across all engagements.
Resources Sector Familiarity
We've worked with mining-services, drilling, engineering and civil clients selling into BHP, FMG, Rio, Newcrest and mid-tier resource houses.
Berg Engineering, 22 months and counting.
The challenge
WA structural engineering firm with strong technical reputation but invisible on LinkedIn and procurement-search keywords. Competitors with smaller capability were winning tenders simply by being more findable.
What we delivered
LinkedIn-native content cadence for the principal engineers, a complete capability statement redesign, long-tail SEO targeting structural-engineering procurement queries, and a website rebuild with phone number, ABN and capability statement above the fold.
The four things every industrial buyer says before they engage us.
"LinkedIn doesn't work in our industry."
It does, when you treat it like a B2B publication, not a Facebook clone. Our industrial clients post from senior personal profiles, not corporate pages. Their LinkedIn impressions aren't measured in millions; they're measured in named procurement managers who saw the post and remembered the name. That's the only metric that matters when the next tender drops.
"Our buyers don't click ads, they go through procurement."
True for tier-1 panel work, and we don't run ads against panel pursuit. We run ads against the long-tail technical queries that trigger inbound capability requests for projects under panel thresholds, urgent overflow work, and prequalification opportunities. That's a separate funnel and it's the one ads actually serve in industrial.
"Our capability statement is fine."
Open it. Look at page three. If page three is a generic "our values" spread, it's not fine. Tier-1 procurement officers spend ninety seconds in a capability statement before deciding whether to read further. Pages 1-4 do all the work. We've designed cap statements that win tier-1 panel positions because pages 1-4 are evidence-led, not values-led.
"We've been burned by lock-in contracts before."
So have most of our industrial clients. We're month-to-month. Cancel any time, no notice penalty, no claw-back. We retain our industrial clients without locking them in because we'd rather earn the next month than fight to keep one that doesn't want us.
The names you can recognise.
We'll review your LinkedIn presence in 30 minutes, free.
Your senior team's profiles, your company page, your competitor benchmarking, and the three highest-leverage actions you could take this quarter. No deck. No follow-up unless you ask for one.
The Australian Industrial B2B Marketing Playbook
How procurement buyers shortlist, capability statements that win tier-1 panels, and long-cycle attribution.