121 Group Perth, the WA industrial B2B specialist office.
Our Perth office is the industrial B2B specialist hub for our 35 industrial B2B clients, 21 of them WA-based, across mining services, drilling, engineering, trades and civil works. Senior strategist resident in Perth. Capability statement designers, LinkedIn cadence specialists, tier-1 procurement-aware account leads, all WA-resident.
What runs out of the WA office.
21 active WA clients
Mining services, drilling contractors, structural engineering, specialist trades, civil contractors. The bulk of our 35-client industrial B2B book is WA-based. Berg Engineering, JSW, SMW Drilling, PYBAR are all flagship engagements out of Perth.
Tier-1 panel-pursuit specialist
Capability statement design for tier-1 procurement panel pursuit, BHP, Rio Tinto, FMG, Roy Hill, Thiess. WA-resident designers who know the procurement-officer attention span and the safety-credential standard.
Senior-engineer LinkedIn programme
LinkedIn personal-profile cadence for WA senior engineers, principals and operations leadership. WA-resident cadence team understands the industry-event calendar (AMEC, Mining Club, AusIMM events) and the procurement-officer audience.
FIFO recruitment marketing
Recruitment marketing for FIFO drillers, mining-services tradies, WA-based engineers. SEEK + Indeed + LinkedIn Recruiter run from Perth, with awareness of the WA market dynamics.
Tender-response collateral systems
Tender-response template libraries, capability matrices, project-experience reels, built for the tier-1 mining-house and head-contractor procurement processes WA industrial clients run.
PR retainer for industrial brands
Earned media monitoring + response for industrial brands. Industry-publication relationships (Mining Monthly, AMEC News, AusIMM Bulletin), WA-trade-publication awareness, AMEC + Mining Club presence support.
Perth pod, WA-resident, AU-west timezone, industrial B2B depth.
121 Group's Perth pod handles WA-based industrial B2B clients end-to-end. WA-resident senior leads, AU-west timezone, in-person review cadence, integrated with Melbourne HQ for delivery infrastructure. The Perth pod works particularly well for WA mining services, WA drilling contractors, WA civil + trades contractors, WA-based oil + gas service providers, WA industrial OH&S firms.
21 of our 35 industrial clients are WA-based, the majority. The Perth pod exists because WA industrial B2B procurement is fundamentally local: tier-1 mining-house panels are influenced by WA-resident relationships, in-person capability briefings, AU-west-timezone responsiveness during bid cycles. Remote-only delivery doesn't work for WA industrial.
Atlas Paving, SMW Drilling, Steelstruct, Skyreach, Red OHMS, all Perth-pod-delivered. Same operating infrastructure as Melbourne and Sydney (shared BigQuery, ad-account governance, AI toolchain), with WA-resident senior delivery.
WA-based industrial business?
Book a 30-minute first call with the Perth-resident senior strategist. We'll talk panel-pursuit, capability statement, LinkedIn cadence, and arrange in-person follow-up at your office or ours.
Book a Discovery