Premium renovations, marketed with the same finish.
Indulge Renovations builds luxury kitchens, bathrooms and whole home renovations from Richmond. Its Instagram audience is over twelve thousand, and the content that carries the brand is the finished project reveal, shot on the firm's own photography.
Account managed social and weekly reporting for Indulge Renovations.
We run the marketing as an account managed programme. A named senior team does the work and sends a wrap up report every week, so the principals know what ran, what is booked and what comes next without having to ask for it.
The content programme is reveal led. Named projects are told as stories using the firm's own photography, and the material is adapted for Instagram, Facebook, LinkedIn and Pinterest rather than posted identically to all four.
Instagram carries the largest audience, so the other three channels are being built up in stages around it. Each is brought to a working standard in turn, with its own posting rhythm, while the Instagram programme continues as it is.
Four channels sit in the managed programme, with weekly reporting to the principals covering what ran, what is booked and what is next. Media is passed through at cost and the engagement runs month to month.
The engagement.
Senior-led, weekly cadence
A named account team with weekly wrap-up reporting, so the principals always know what ran, what is booked and what comes next.
Reveal-led content programme
Project-reveal content across Instagram, Facebook, LinkedIn and Pinterest, built on the firm's own photography and named-project storytelling.
Channel-by-channel expansion
A staged plan that strengthens the dormant channels around the flagship Instagram, rather than diluting what already works.
Instagram audience on reveal-led content
Wrap-up reporting to the principals
Channels in the managed programme
Indulge Renovations, the finished room that sells the next brief.
What did 121 Group do for Indulge Renovations?
121 Group ran paid social and LinkedIn for Indulge Renovations.
What industry is this trade and professional services case study in?
Indulge Renovations operates in trade and professional services. 121 Group works across nine verticals, with case studies published for each.
Could 121 Group run a programme like this for us?
Yes. A senior strategist can talk through how we approach trade and professional services marketing, what a comparable programme would cover and how it would be measured, on a thirty minute call.
Does your marketing match the quality of your build?
Thirty-minute call. We'll review your channels, your tracking and your numbers, and tell you what we'd do differently.
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