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Service Cluster · Creative & Design

Capability statements. Ad creative. Brand collateral. AI-accelerated, studio-finished.

In-house creative studio with a production AI stack, Imagen 3 for variant production, Veo 3 for short-form video, brand-trained outputs reviewed and finished by senior designers. Capability statements that win tier-1 procurement panels. AHPRA-compliant healthcare creative. Ad variants at the volume Meta and Google's algorithms actually need.

Four creative disciplines

The work we ship, every week, every retainer.

01 · Capability Statements

The single highest-leverage industrial document

For our 35 industrial B2B clients, the capability statement is the document that wins or loses tier-1 procurement panel positions. We design them evidence-led, not values-led, pages 1-4 do all the work because tier-1 procurement officers spend ninety seconds inside before deciding to read further.

We've designed cap statements that won panel positions for engineering firms, drilling contractors, mining services, and trades operators across WA, QLD and NSW.

02 · Ad Creative Variants

Volume at the level Meta's algorithm needs

Meta's algorithm rewards creative variation. Most agencies ship 2-4 variants per campaign. We ship 12-24, brand-trained Imagen for the variants, in-house designer for the hero.

Same approach for Google Performance Max (asset combinations), TikTok (short-form variants), and LinkedIn (Sponsored Content rotations).

03 · Healthcare Creative Pipeline

AHPRA review on every output

For our 25 healthcare clients, every creative output goes through an AHPRA compliance review before it ships. Clinical tone, claim-substantiation, accreditation references, regulated-profession standards, built into the pipeline, not bolted on.

04 · Brand Collateral

The full kit when re-platforming or relaunching

Brand identity refreshes, brand voice guides, EDM templates, social tile systems, sales collateral, capability statement systems, everything a brand needs when relaunching. Often runs alongside a website rebuild as a single integrated programme.

The AI production stack

How we ship at retainer volume.

IMAGEN 3

Brand-trained variant production

Brand-trained Imagen for ad creative variants. Twenty-plus variants per campaign at the same quality bar as a hand-finished hero.

VEO 3

Short-form video

15-30 second product, lifestyle and capability video at retainer cadence. Brand-consistent, motion-engineered, in-house-finished.

GEMINI 2.0

Brief synthesis + copy

Brief expansion, headline variants, caption production, alt text generation, brand-voice continuity across long-running campaigns.

FIGMA

Design system source

Component libraries, design tokens, multi-brand theming for our PE-portfolio clients. Marketing-team-editable templates.

ADOBE CC

Studio finish

Photoshop, Illustrator, InDesign, Premiere, After Effects, the senior-designer finish layer on every output the AI stack drafts.

REVIEW PIPELINE

AHPRA · legal · founder

Healthcare → AHPRA. Industrial → procurement-claim review. Consumer → founder pass. Built into the workflow, not bolted on at the end.

ENGAGEMENT SHAPE
  • Commercials: Project or retainer, scoped per engagement. Management fees are named lines, agreed up front. Pricing →
  • First 30 days: access, audit and strategy lock-in with the senior strategist who runs the account.
  • Days 30 to 90: full delivery cadence live, first performance review, scope confirmed against the cap.
  • Who delivers: a senior strategist plus the specialist pod for this service. Month to month, no lock-ins.
WORKED EXAMPLES

See it in client work: Berg Engineering · Esther & Co.

Need a capability statement that wins tier-1 panels?

Thirty-minute call. Bring your current cap statement, your last three tier-1 RFTs, and we'll tell you what we'd change, and whether we're a fit.

Book a Discovery