Marketing agency Australia, vertical-specialist, AI-augmented, transparent commercials.
Australian marketing specialist agency operating across seven focus audiences. Senior-led delivery model. Ad spend at cost. Capped monthly retainers AHPRA-compliant healthcare, panel-pursuit industrial, Klaviyo-led consumer. Melbourne / Sydney / Perth offices, all Australian-resourced.
Gorilla Glue
Rose-Hip Vital
Seven focus audiences, one Australian operating company.
We don't try to be a generalist agency. We've specialised deeply, across three specialist verticals and four growth focuses, where we can defend the claim of specialism with real numbers and a long client tenure.
Healthcare marketing agency
AHPRA-compliant, multi-clinic CMS-aware, PE-portfolio-ready. For Health 10.2yr, Adora 6.5yr, Job Fit 23mo.
Industrial B2B marketing agency
Tier-1 panel-pursuit, capability-led, LinkedIn-native. PYBAR 4.3yr, RJ Vincent 53mo, Berg 22mo. Perth pod is its own complete operating unit.
Consumer marketing agency
Klaviyo-led, Shopify + WooCommerce, Meta CAPI server-side, B2B Wholesale Portals. Glicks 11yr, Charleston's 26mo capped, Rose-Hip across five ad accounts.
Five things you'll find on every engagement.
Vertical specialism, not discipline specialism
Most Australian agencies sell discipline (SEO, paid social, web). We sell vertical specialism, three categories where we know the buyer, the regulator, the procurement cycle, and the unit economics. Why vertical specialism beats discipline specialism →
Senior-led delivery
Strategy work is done by senior practitioners. Junior team members do junior work, production, reporting, optimisation cadence, under senior direction. The pitch team is the delivery team. The senior-led delivery model →
Ad spend at cost, transparent management fee
Media is passed through at cost, we share the platform invoice as proof. Our fee is transparent management fee on top (typically a flat fee on managed media). No hidden margin, no media-spend kickbacks, no opaque blended rates.
Capped retainers, month-to-month
Monthly fixed-fee retainer with a defined scope ceiling. No surprise charges, no scope-creep invoicing. Month-to-month after a 3-month soft commitment. The capped-retainer commercial model is why we average multi-year tenures. The capped-retainer playbook →
AI-augmented, not AI-replaced
We use AI across content production, data analysis, code review, and reporting workflows. The strategist is human. The senior creative is human. The output is faster, cheaper, and better-evidenced because AI is in the toolchain. The AI stack running in production →
Australian-resourced, three-city operating model
Melbourne, Sydney, and Perth, all Australian-resourced, all on Australian timezones. The Perth pod handles WA-based industrial work end-to-end. No offshore production, no time-zone-trade tradeoffs on creative review. Three-city operating model →
What "vertical specialist" actually looks like.
For Health
10.2-year engagement. Two paid-media programmes (patient + GP). a flat transparent management fee. One of Australia's longest-running single-agency healthcare engagements.
Rose-Hip Vital
Paid media managed across 3 ad-account brands (Equine, Canine, Human-with-GOPO). Shopify, dual-domain international, AHPRA-aligned claim review.
Charleston's
26 unbroken months on a capped retainer. The pattern reference for B2C capped-retainer engagements.
PYBAR Mining Services
4.3-year engagement. Tier-1 underground hard-rock mining contractor. Capability content, panel-pursuit, LinkedIn cadence, project case studies.
Adora Fertility
6.5-year engagement. Patient-pathway content, AHPRA-compliant creative, multi-clinic state-by-state Google Ads.
Glicks Furniture
Google Ads managed across 131 months (May 2015 → present). Multi-state high-AOV furniture retail, geo-segmented Google Ads, catalogue-driven Shopping.
Three Australian offices.
Melbourne marketing agency
Head office. Healthcare, consumer, founder-led brands. AU-east timezone, daily Sydney + Perth coordination.
Sydney marketing agency
East-coast healthcare, financial services, premium consumer. Account-management hub for east-coast portfolio engagements.
Perth marketing agency
Industrial pod. WA mining services, drilling, civil contracting, FIFO recruitment. Complete end-to-end operating unit on AU-west timezone.
Questions Australian businesses ask first.
How is 121 Group different from a generalist marketing agency?
Vertical specialism. We've built depth across three specialist verticals (healthcare, industrial B2B, consumer / B2C) where we can defend the claim of specialism with real client tenure (10+ years on For Health, 26 unbroken months on Charleston's, five Rose-Hip ad accounts), real numbers, and real domain knowledge (AHPRA, panel-pursuit, Klaviyo, Meta CAPI). Why vertical specialism beats discipline specialism →
Do you charge a margin on ad spend?
No. Media is passed through at cost, we share the platform invoice as proof. Our fee is transparent management fee on top (typically a flat fee on managed media). No hidden margin, no media-spend kickbacks. Published pricing →
What's the minimum monthly engagement?
Capped-retainer founder-tier engagements, through to larger programmes that scale by scope and managed media. No lock-ins, month-to-month after a 3-month soft commitment to let the programme stabilise.
Are you Australian-only?
Yes. Australian client book, Australian-resourced delivery, Australian timezones. Some of our consumer brands sell internationally (Rose-Hip Vital sells.com US, Gillie and Marc sells globally), we run the Australian-resourced creative and paid-media for those international markets, but our client is the Australian operating company.
Do you work with PE-backed groups and portfolio CMOs?
Yes. Particularly in healthcare. We're set up for portfolio-CMO operating models, separate reporting per portfolio company, consolidated portfolio-level dashboards, master-services-agreement structure. Working with PE portfolio CMOs →
Australian business?
Thirty-minute call. We'll work out which of our seven focus audiences you sit in, what shape your engagement would take, and what we'd do differently. No commitment.