Fragrance, cosmetics and skincare, sold on desire, measured on return.
Beauty buys on emotion and repeats on habit, the perfect shape for lifecycle marketing. We run beauty across fragrance, cosmetics and skincare: ecommerce replatforms, wholesale layers, paid programmes and the email engines that carry the margin.
The beauty book.
Bujairami Perfumes
Australian fragrance house: Woo to Shopify replatform, ERP integration, wholesale layer, and the paid programme on top.
Napoleon Perdis
a long-established Australian cosmetics brand on a full-funnel paid and email programme.
Activeskin (skincare retail) · Cosmedical (clinic skincare) · O'Keeffe's (working-hands skincare, case study). Beauty adjacencies run under the same lifecycle disciplines.
The beauty operating patterns.
Repeat-purchase economics
Beauty repeats: fragrance layers, skincare replenishes, shades sell in families. Programmes are built on lifetime value, with email flows doing the heavy lifting, up to 50:1 on our published record.
B2C plus wholesale
Beauty brands sell direct and through salons, pharmacies and retail. We build storefronts that carry both: the Bujairami build pairs consumer B2C with a company-account wholesale layer.
Desire-led, compliance-aware
Creative sells the feeling; claims stay defensible. Where products cross into therapeutic territory, the claim disciplines from our healthcare practice apply.
Before you engage.
Does beauty need a different approach to fashion?
The creative discipline is shared, but beauty repeats: fragrance layers, skincare replenishes, shades sell in families. We build on lifetime value and lifecycle email, historically the highest-returning channel in a beauty book.
Can you handle both our retail and our direct channel?
Yes. We build storefronts that carry B2C and wholesale together, the Bujairami build pairs a consumer store with a company-account wholesale layer, and we run demand for both.
Our products make skin or health claims. Is that a problem?
No, it is a discipline. Where products cross into therapeutic territory the claim-review disciplines from our healthcare practice apply, so creative stays desire-led and defensible.
A beauty brand with repeat purchase built in, and no lifecycle engine on it?
Thirty-minute call. Bring the range; we will bring the beauty performance history.
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