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ActiveCampaign CRM & Marketing Automation · Specialist capability

ActiveCampaign CRM and marketing automation, run by people who live in it.

ActiveCampaign specialist for Australian B2B, services and consumer brands. Automation and journey design, CRM pipelines and deal flow, lead scoring and segmentation, and deliverability discipline (DKIM, SPF, DMARC). This is the platform we run our own lead engine on, so you get patterns proven on our funnel, not theory.

What this capability covers

Four disciplines, run as one accountable build.

Automations

Journey and trigger design

ActiveCampaign automation and journey design, behaviour-triggered sequences, conditional paths and event-based logic. The automations built and tuned around how your buyers actually move, not a stock recipe.

CRM and deals

Pipeline and sales flow

ActiveCampaign CRM pipelines, deal stages and automation, task and follow-up logic, so sales and marketing run on one connected record instead of two disconnected tools.

Scoring and segments

Lead scoring that means something

Lead and contact scoring tied to real intent signals, dynamic segmentation and list hygiene, so the right message reaches the right contact and sales chases the warmest leads first.

Deliverability

Land in the inbox

Deliverability-first setup, DKIM, SPF and DMARC alignment, sender-reputation care and send-logic that keeps you out of spam. Automation only works if the email actually arrives. Deliverability discipline →

How we deliver it

Platform build, then measurement, then optimisation.

01

Audit and architecture

We map your pipeline stages, data sources and hand-offs before touching the platform. What the automation must do, who owns each step, and where revenue leaks between tools.

02

Build and integrate

Pipelines, fields, automations and integrations configured to your sales motion. Connected to your website forms, ad platforms and, where it matters, BigQuery for honest attribution.

03

Measure and optimise

Server-side tracking so lead source ties to closed revenue, not last-click guesswork. Monthly review against the numbers, with the senior strategist who built it.

ENGAGEMENT SHAPE
  • Commercials: Build project plus Foundation-tier care retainer. Management fees are named lines, agreed up front. Pricing →
  • First 30 days: access, audit and architecture lock-in with the senior strategist who runs the account.
  • Days 30 to 90: platform live, integrations connected, first performance review against pipeline.
  • Who delivers: a senior strategist plus the automation pod. Month to month, no lock-ins.

ActiveCampaign left on autopilot?

Thirty-minute ActiveCampaign audit. We look at your automations, your CRM pipeline, your scoring and your deliverability. Top-3 fixes with estimated impact.

Book an ActiveCampaign audit