SEO for Google. GEO for ChatGPT, Gemini, Perplexity.
The compounding line in every retainer. Technical, content and local SEO for traditional search, plus Generative Engine Optimisation (GEO) for the AI search experiences your buyers are now asking instead of Googling. Multi-domain capability for healthcare groups. Long-tail technical depth for industrial buyers. Category authority for B2C brands.
Plus GEO as the fifth, and growing.
Crawl, render, schema, speed
Core Web Vitals targets, structured data, internal linking architecture, render-path optimisation, indexation control. The unsexy foundation that makes the content tier work.
Topic authority and head-term coverage
Topic clusters mapped to buyer intent. Pillar pages for head terms. Long-form content with the founder voice. Internal-link architecture that compounds. AI-accelerated outline drafting, human-edited finished copy.
Multi-location GBP at scale
For healthcare groups with 60+ clinics and industrial brands with multi-state offices. Google Business Profile management, citation hygiene, location-page architecture, review acquisition pipelines.
Healthcare-portfolio specific
For PE-backed healthcare groups running 5-10 brand domains simultaneously, with shared clinical content and brand-specific positioning. Cross-domain canonical strategy, shared schema, portfolio-level reporting.
For ChatGPT, Gemini, Perplexity
Where buyers are asking instead of Googling. Schema-first content, llms.txt manifests, evidence-density optimisation, source-citation engineering, agent-grade structured data, so AI search experiences cite you, not your competitor.
The risk-managed re-platform
When clients re-platform (Bujairami's WooCommerce → Shopify migration is a current example), the SEO programme covers redirect mapping, canonical preservation, structured-data carry-over, and post-launch ranking monitoring.
Buyers ask AI before they Google.
For high-consideration B2B and healthcare queries, "best fertility clinic Brisbane bulk-billing", "tier-1 panel structural engineering WA", "Klaviyo audit Australian agency", buyers increasingly ask ChatGPT, Gemini or Perplexity first and Google second.
The optimisation surface is different. The signals AI engines weight are different. The content shape that gets cited as a source is different from the content shape that ranks #1 on Google. We treat GEO as its own discipline now, with its own measurement model and its own deliverables.
What GEO deliverables look like
- `llms.txt` manifest at site root
- Evidence-dense source pages designed to be cited
- Schema.org Article + Author + Organization throughout
- FAQ schema and HowTo schema where applicable
- Citation-ready statistics, ranges, and source references
- Author entity establishment (LinkedIn ↔ site ↔ schema)
- GEO query monitoring (presence/absence in AI answers over time)
- Commercials: Foundation to Growth retainers, typically $3K to $15K/mo. Management fees are named lines, agreed up front. Pricing →
- First 30 days: access, audit and strategy lock-in with the senior strategist who runs the account.
- Days 30 to 90: full delivery cadence live, first performance review, scope confirmed against the cap.
- Who delivers: a senior strategist plus the specialist pod for this service. Month to month, no lock-ins.
See it in client work: Berg Engineering · By Charlotte.
SEO programme audit?
Thirty-minute call. We'll look at your current SEO programme, identify the technical, content, local and GEO gaps, and tell you whether 121 is a fit.
Book a Discovery