Buyers who research for months. Marketing that holds the whole path.
Accessories, canopies, adventure gear. The automotive aftermarket buyer specs a build across forums, videos and fitment searches long before the cart. We run the programmes that stay present across that whole consideration window, and reconcile every sale back to the brand and channel that earned it.
The operating patterns.
Long-consideration coverage
Rig-builder intent on Google, retargeting that stays useful across a months-long research window, and creative built on real customer builds, not renders.
B2C plus wholesale
Consumer storefronts and trade wholesale run together: the FATZ engagement includes a custom-built B2B wholesale platform beside the B2C store, one stack, two buyer types.
Per-brand portfolio economics
Multi-brand automotive books run with per-brand spend lines on every invoice, Sports Range and TrailFox each stand on their own numbers under one account team.
Case studies.
FATZ
Accessories B2C migrated Woo to Shopify mid-engagement, plus a custom wholesale platform.
Sports Range 4x4
4x4 aftermarket portfolio with Google, Meta and a tracked website-leads pipeline.
TrailFox 4x4
ute canopies and adventure gear on rig-builder intent and real-build creative.
Before you engage.
Our buyers research for six months before purchasing. Can paid media even work?
That window is the opportunity. We build programmes that stay present across it: fitment and configuration search when they are speccing, retargeting that shows real builds rather than nagging, and attribution that credits the months-long path honestly instead of the last click.
We sell B2C and through trade wholesale. Can one programme do both?
Yes, and it should. We run consumer storefronts and wholesale platforms on one stack: the FATZ engagement pairs a Shopify B2C store with a custom-built trade wholesale platform, each with its own pricing, access and reporting.
We have multiple brands. How do we know which one is making money?
Per-brand transparency is the default: separate ad-spend lines per brand on every invoice, and reporting that shows each brand's cost and revenue on its own. Sports Range and TrailFox run exactly this way under one team.
Selling to buyers who spec the build before they spend?
Thirty-minute call. Bring your brands and your channels; we will show you what the whole consideration path looks like, measured.
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