121 Group Melbourne, head office, senior strategy, AI Automation division.
Our Melbourne office is the head office. Senior leadership, the strategy team, the AI Automation division, and the bulk of our paid media and creative teams are Melbourne-based. Twenty years of operating history across our active client book, with the senior bench in Melbourne.
What runs out of HQ.
Founder + senior strategists
Adam (Managing Director - Head of Strategy) is Melbourne-based. Senior strategists across all three specialist verticals are HQ-resident. Founder calls and senior strategy meetings happen in person where you want them to.
Production AI stack engineering
The AI Automation division, Vertex AI pipelines, BigQuery dashboards, brand-trained Imagen models, NL2SQL prototypes, runs from Melbourne. Most enterprise AI Automation engagements are senior-staffed from HQ.
Bulk of the paid-media team
The bulk of our paid-media team, Google Ads, Meta, LinkedIn, TikTok, Pinterest specialists, is Melbourne-resident, with the agency's media managed from HQ.
In-house creative studio
Creative team, designers, motion, copywriters, AI-augmented production specialists, works from HQ. Brand-trained Imagen workflows, Veo 3 short-form video, capability statement design all run from Melbourne.
Healthcare strategist team
Senior healthcare strategists in Melbourne, leading engagements like Adora Fertility, multi-clinic primary care portfolios, and PE-backed healthcare networks.
consumer-brand team
Consumer specialists, Shopify and WooCommerce leads, Klaviyo programme managers, B2B Wholesale Portal architects, Melbourne-based. Adam takes founder calls directly from HQ.
Melbourne HQ, operating model anchor + delivery infrastructure.
121 Group is Melbourne-headquartered and consolidated as 121 Group Pty Ltd in 2019, with Melbourne as the operating-model anchor. Most of the senior-strategist team is Melbourne-resident; the bulk of operating infrastructure (BigQuery, ad-account governance, AI toolchain, finance + admin) is Melbourne-based.
Melbourne-based clients access the same delivery infrastructure as Sydney and Perth pods, but with the additional benefit of in-person senior-strategist access, Melbourne-resident creative direction, and direct founder access where the engagement profile justifies it. For Health (10.2 year engagement) is a Melbourne-headquartered healthcare network and the working pattern reference.
Healthcare network depth (ForHealth, Adora Fertility), consumer / B2C depth (multiple Melbourne-based brands including Charleston's, Glicks, Indulge Group), and selected industrial B2B engagements where the client is Melbourne-based or has Melbourne procurement-decision-making.
Want to meet in person?
Melbourne-based founders and senior leaders welcome to drop in. Book a 30-minute first call and we'll arrange in-person if it suits.
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