Founder call. Thirty minutes. Direct with Adam.
No deck. No business-development manager. No pre-call qualification questionnaire. Thirty minutes with Adam Ducquet, Managing Director and Head of Strategy at 121 Group, who's run the agency for twenty years. For Australian founder-led consumer brands, multi-clinic healthcare CEOs, and tier-1 industrial principals.
What you actually get from 30 minutes with Adam.
Direct decisions
Founder-to-founder, principal-to-principal. The decisions that get made on the call don't go up the chain, they're made directly. If we're not a fit, you'll know on the call.
No deck
Twenty-minute walk-through of your situation, ten-minute walk-through of how we'd approach it. No 35-slide pitch deck, no "we'll come back to you in two weeks with a proposal".
Senior-strategist follow-up
If we're a fit, the senior strategist who'll lead the engagement is introduced directly after the founder call. The senior strategist who pitches is the senior strategist who delivers.
Honest fit assessment
Sometimes 121 isn't the right answer. We'll say so. We turn down engagements we are not confident we can win at, and we will tell you on the call if yours is one, because the maths of long-tenure compounding only works when we say no to the wrong fits.
Pricing transparency
By the end of the call you'll have an indicative monthly retainer range, an explicit ad-spend-at-cost commitment, and a Block Hours quote. Not a "we'll come back to you with pricing".
No follow-up unless you ask
We don't run a "nurture" sequence on people who took a founder call. If you want a follow-up, ask for one. If you don't, you won't get one.
Thirty minutes with Adam, what the call actually covers.
The founder call is thirty minutes with Adam directly. The call covers your current marketing posture (paid + organic + email + content + tech stack), your vertical fit (healthcare / industrial / consumer / hybrid), your current agency situation if applicable, and what shape engagement might make sense. Adam takes founder calls directly because the relationship matters, most 121 Group engagements are senior-led, capped-retainer, multi-year. The founder needs to be in the room.
What the call is not, a sales pitch, a generic-discovery template, a junior-account-manager triage. Adam has either run the discipline you're asking about (Adam founded the business in 2005, originally Site Outsource) or has senior-strategist-direct context across the discipline. The call is specific, evidence-led, and useful whether or not you decide to engage.
Outcomes of the call, clarity on whether the engagement makes sense for both sides, recommended next steps if it does, a written follow-up summarising what was discussed and what we'd do differently. No commitment to engage.
Pick a founder-call slot.
Pick a time that suits you, straight into the calendar. No back-and-forth.
Adora Fertility · Partnered Health · For Health · Berg Engineering · JSW Australia · Charleston's, a sample of the documented client book, 47-month average tenure on material engagements.
"The team have produced industry benchmark results across our campaigns, providing a positive ROI. More than just results, they have an exceptional team who are very responsive, agile and in tune to your business needs."