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Industries Healthcare Industrial B2B Consumer Property & Development Professional & Trade Services Retail & Hardware Automotive (4x4) Fashion & Beauty Instant Audit Services Work Platform Why 121 Pricing Free Audit Founder Call Resources News About 1300 121 979 Book a Discovery
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Australia’s senior-led digital marketing agency

Make your brand the first choice.

Paid media, creative, content, web and data. One senior team, on the hook every month for growth you can trace to revenue.

30 minutes with a senior strategist. No deck, no hard sell, no follow-up unless you ask.

No lock-in contracts. We earn the next month.
Adam Ducquet Kate Lawrence Chris Castellano Roxy Calinga Michael Potts Scott Campbell
25Specialists on your account · Meet the team →
132Active clients
87Documented case studies
47moAverage client tenure
By Charlotte Camilla Showpo ForHealth Healius Adora Fertility Berg Engineering PYBAR, a Thiess company JSW Australia Chem-Dry Modern Plumbing Group Gen Z Trade Group Napoleon Perdis Rose-Hip Vital Tigerlily Esther & Co Concentrix Central Innovation

A selection of brands we have worked with · every logo has a published case study behind it

Proof shaped to the market

Different sectors. Different measures of meaningful growth.

Consumer brands can be measured in revenue and return. Healthcare demands patient acquisition and compliant education. Industrial growth compounds through procurement visibility. Professional and trade services need real leads reconciled to real jobs.

Healthcare growth programmePatient acquisition · education · compliance
Industrial B2B growth programmeCapability · procurement · long-cycle demand
Professional & trade services programmeReal leads · booked jobs · service-area growth
Consumer growth programmeRevenue · return · brand aesthetic

One capped-retainer growth programme

Documented result
26moFixed monthly cap held without a single scope renegotiation
0Surprise charges across the whole engagement
23Consecutive monthly renewals and counting
Source: published Charleston’s case-study record. The pattern reference for capped-retainer B2C.
Read the Charleston’s case study
The 121 difference

Everything an agency should give you.

A commercial model built around client outcomes, transparent measurement and useful technology, not contract protection, media markups or black-box reporting.

01 / OUR BIGGEST DIFFERENCE

We earn the next month.

Every engagement runs month to month. No twelve-month contract protecting us from poor performance. Clients stay because the work keeps creating value, not because an agreement prevents them from leaving.

No lock-ins Ad spend at cost No hidden margin
47moThe average client stays 47 months.
Freedom to leave. A reason to stay.
02 / INCLUDED FOR ONGOING CLIENTS

Your custom 121 Insights dashboard.

One live view built around the commercial outcomes that matter to your business, not a generic platform report or a monthly slide deck.

121 Insights · sample dashboard The 121 Insights dashboard, sample view showing leads, revenue and channel performance
03 / ATTRIBUTABLE MEASUREMENT

Know what created the revenue.

Server-side tracking and multi-touch attribution connect first-party events, advertising, CRM outcomes and offline revenue, phone calls and walk-ins included, across the complete buyer journey.

AdVisitCRMRevenue
Prove it to yourself

Watch us audit your site. Right now.

The same first pass we run before every engagement: platform, tracking, SEO and the conversions you are probably not measuring. Fifteen seconds, on screen, no email required. Normally part of our $1,500 paid audit.

Not ready for a call? Start here. Your scan runs live against your actual site.

121 instant auditLive scanner
Example scan. Type your address above to run yours, live.
GA4 installed, but no conversion events wired
No server-side attribution detected
Tags fire inside GTM, revenue not tied to ads
Meta pixel present, no CAPI dedup key
Runs our real scanner against your live site. The full six-category report unlocks with your details.
AI Automation

Answers, qualifies and does the work.

Practical AI systems designed around missed revenue and repetitive workload, not novelty. Every automation is scoped to the business, connected to the existing stack and escalated to people when judgement matters. Live in production on Bujairami and Gen Z Trade Group today.

Fewer missed callsFaster lead responseMore appointmentsLess administration

AI Receptionist

Answers inbound calls immediately, handles common questions, qualifies enquiries and routes or books the next action. Outbound workflows follow up leads, confirm appointments and reactivate existing databases.

Inbound and outbound, connected to your operation

Speed-to-lead

Responds while intent is still high, qualifies the opportunity and moves the right prospects toward a human conversation.

Every lead actioned consistently

Workflow automation

Connects forms, inboxes, CRM records, customer service and operational tasks without removing human accountability.

Less repetitive work, clearer ownership
Where we win

Specialists in the markets that demand more.

Deep category knowledge changes the work. We know the buying journeys, compliance realities, sales cycles and commercial pressures inside four specialist practices, and we build the complete marketing system around them.

121 are a fabulous group of marketing specialists and our go-to for campaign strategy and executions.Cameron McTavish · Healius · published testimonial
A better agency operating model

Senior judgement, multiplied by technology.

We are AI-native because it makes the work faster, sharper and more accountable, not because clients need another AI slogan. Every output is directed and reviewed by experienced people. Every channel connects to a measurement system built around revenue.

Senior judgement sets the direction · technology increases the leverage · people remain accountable
Google Ads ColourGoogle Ads
MetaMeta
ShopifyShopify
WooWooCommerce
KlaviyoKlaviyo
HubSpotHubSpot
Google BigQueryBigQuery
Google AnalyticsGA4
Your next agency should raise the standard

Ready to become your market’s first choice?

Tell us where growth is getting stuck. A senior strategist will assess the opportunity and tell you plainly whether we can help.

01Pick a time that suits you
02A senior strategist reviews your situation live
03You get an honest read and a first-move plan, whether or not we work together

No deck, no hard sell, no follow-up unless you ask.