Data & Transparency

The book, in public numbers.

Most agencies talk about retention and revenue without showing the data. Here's ours, drawn from the Xero ledger, sliced by vertical, by tenure, by platform. Updated quarterly. The same numbers we use internally to describe the agency's posture.

20yr

In market

47mo

Avg tenure (≥)

300+

Public-data URLs

Headline numbers

The 24-month aggregate.

20yrIn market

47moAvg tenure (material engagements)

57.5%Book on long-term retainer

Vertical breakdown

By the trailing-24-month book.

Healthcare

Multi-clinic and specialist healthcare

Multi-clinic primary care (60+ clinics across Partnered Health alone), fertility (Adora), occupational health, allied health, diagnostics, mental health, specialist practice. 50-month average tenure on the 18 material healthcare engagements, top 13 flagships at 53 months.

Specialist vertical · multi-clinic and specialist depth

Industrial B2B

Mining, engineering and drilling across WA and the east coast

Mining services (PYBAR, SMW Drilling), engineering (Berg, others), drilling (JSW, others), trades & construction. 57-month average tenure on the 16 material industrial engagements, top 8 flagships at 67 months. The remaining 18 material engagements, consumer and other verticals, average 35 months, which is how the 47-month headline reconciles.

21 of our 35 industrial clients are WA-based, the majority

Consumer

Shopify and WooCommerce consumer brands

Australian consumer / B2C brands on Shopify and WooCommerce. Pure B2C (~70%), B2C+wholesale-hybrid (~25%), B2B-leaning ecom (~5%).

25.4% of trailing revenue · WooCommerce dominates count, Shopify dominates per-client revenue

Property & Development

Project + retainer · supporting vertical

Real estate, interiors retail (1825 Interiors), project launches (Marrambi Estate). Mix of project-based and retainer shapes. Smaller share of revenue, but well-shaped engagements.

Recent: Marrambi Estate launch in 14 days

Platform breakdown · trailing 12 months

What CMS / ecom platform our clients run.

WOOCOMMERCE

16.3% of revenue

Our WooCommerce clients. The largest single ecom platform in our book. Performance-engineered builds, B2B-capable, Australian-hosted.

WORDPRESS

14.1% of revenue

Standard WordPress (non-Woo), spanning our 25 healthcare clients, Partnered Health, For Health, Adora Fertility and Genomic Diagnostics among them, plus content-led industrial and professional services sites. Multi-clinic, multi-brand healthcare-grade clinical sites, AHPRA-compliant by default.

SHOPIFY

9.1% of revenue

Our Shopify clients. B2C, B2C+wholesale-hybrid, interiors retail, made-to-order, beverage. Standard, Plus, Markets.

WEBFLOW

1.7% of revenue

Industrial B2B and property launch sites. Fast-built, marketing-team-editable.

CUSTOM / OTHER

58.8% of revenue

Mix of bespoke builds, Wix, Squarespace, Cloudflare Pages, Next.js custom builds, and clients on legacy platforms we manage marketing for without owning the platform.

Want a deeper data brief?

For PE diligence, M&A diligence, or partnership conversations, under NDA we can share a deeper pack covering tenure cohorts, retention trajectories, and platform-by-platform economics. Email hello@121group.io.

Request Data Pack