Ecommerce agency in Melbourne, design, build, track and grow.
121 Group is Melbourne-headquartered, with our consumer and ecommerce leads Melbourne-resident. We build and grow Shopify and WooCommerce stores under one roof: theme build, migration, tracking, email and paid growth. Platform-agnostic, we will tell you which fits your brief. It is the same bench that runs Rose-Hip Vital, Charleston's and Indulge Group.
Active ecommerce brands: Rose-Hip Vital · Charleston's · Sofi Spritz · Fatz · By Charlotte · Sports Range 4×4
Build, migrate, track, grow.
The storefront is the smallest part of an ecommerce programme. We run the full stack around it.
Custom Shopify and WooCommerce
Custom themes, not theme-store reskins. Performance-engineered, CMS-driven for operator updates, built on the platform that fits your catalogue and workflow. Shopify → · WooCommerce →
Replatform without losing equity
Catalogue, customers and order history, theme rebuild, a proper redirect map so you keep your rankings, and pixel and email rebuild. We do not lose your SEO in the move. Shopify audit →
Klaviyo, Meta CAPI, GA4
Server-side Meta CAPI, Klaviyo flows and segments, GA4 and Google Tag Manager, consent-aware and post-iOS resilient, so growth decisions run on real numbers. Klaviyo agency →
Paid search, social and email
Shopping and Performance Max, paid social, and lifecycle email run against margin, not vanity revenue. Google Ads →
Home turf, senior team in the room.
Head office, senior bench
Our consumer and ecommerce leads are Melbourne-resident, with review cadence in person where it suits. Melbourne office →
Shopify or WooCommerce, honestly
We run both and have no incentive to push one. We tell you which fits your catalogue, margins and workflow. Why both coexist →
Growth on real numbers
Every channel is wired to the same revenue picture, so spend decisions run on truth, not platform-reported inflation.
Questions Melbourne store owners ask first.
Are you actually Melbourne-based?
Yes. Melbourne is our head office and our consumer and ecommerce leads are Melbourne-resident. We can meet in person for strategy review. Melbourne office →
Shopify or WooCommerce, which should I choose?
Shopify wins on speed-to-launch, hosted reliability and app ecosystem. WooCommerce wins on catalogue depth, customisation and legacy-system integration. We run both and tell you which fits. The full comparison →
Do you handle both the build and the growth?
Yes. Build, tracking, email and paid growth are one programme under one senior lead, which is where the compounding results come from. Ecommerce services →
Melbourne ecommerce brand?
Thirty-minute call. We will look at your store, your platform, your tracking and your growth channels, and tell you what we would do differently. Coffee in Melbourne if you would rather meet in person.