Healthcare Capability Statement 2026
Our complete healthcare marketing capability, for PE-portfolio CMOs, healthcare network CEOs, and healthcare M&A diligence teams. 25 healthcare clients. 60+ clinics across Partnered Health alone. AHPRA-compliant by default. Healthcare-grade clinical CMS architecture.
- Executive summary
- Healthcare verticals served
- The flagship engagements (Adora, PH Medical, For Health)
- Service stack, paid media, SEO, content, creative
- AHPRA compliance pipeline
- AI-augmented production stack
- WordPress architecture for healthcare-grade sites
- Multi-clinic, multi-brand portfolio reporting
- PE-portfolio engagement model
- Patient data + clinical data handling
- Commercial model (ad spend at cost, transparent fees)
- Engagement shapes + indicative pricing
The healthcare book at 121 Group.
Three flagship case studies, six sub-vertical pages.
one of Australia's largest fertility networks
Multi-state intake, FIS campaigns, AHPRA-compliant creative.
PE-backed primary care · 60+ clinics
GP recruitment + patient acquisition + Molescan sub-brand build. Multi-brand portfolio.
Two paid programmes, separate lines
Patient acquisition + GP recruitment, run as two distinct programmes with separate reporting.
Healthcare capability statements have their own regulatory + buyer reality.
Healthcare capability statements address two distinct buyer audiences, clinical buyers (GPs, specialists, allied-health practitioners deciding where to refer patients) and corporate buyers (PE portfolio CMOs, healthcare-network executive teams, hospital procurement teams evaluating service providers). Different audiences, different content focus, different regulatory framing.
AHPRA-aligned content discipline applies. Clinical-claim substantiation, evidence-led service descriptions, regulator-aware testimonial framing, AHPRA Code 12 review on patient-facing capability content. Senior healthcare-content reviewer on every piece of capability content; clinical-substantiation file kept per claim.
Most Australian healthcare practices have generic capability brochures designed for general business audiences. The AHPRA-aware healthcare-specific capability statement is a different artefact, designed for clinical and corporate-healthcare buyers, AHPRA-aligned, evidence-led, and aware of the regulatory environment the buyer operates in.
Want the full capability pack?
PDF capability statement + portfolio dashboards screenshots + AHPRA pipeline documentation + indicative pricing matrix. Sent within 4 hours of request.
Request the PackThe Australian Healthcare Marketing Playbook
AHPRA-compliant marketing, the budget equation, multi-clinic orchestration and booking-revenue reconciliation.