Industrial B2B Capability Statement 2026
Our complete industrial B2B marketing capability, for tier-1 panel pursuit, capability-led B2B selling, LinkedIn-native cadence for senior engineers and procurement-facing leaders, and procurement-ready website rebuilds. industrial clients across mining services, engineering, drilling, and trades. WA-strong.
- Executive summary
- Industrial sub-verticals served
- The flagship engagements (Berg, JSW, PYBAR)
- Capability statement design system
- LinkedIn cadence for senior engineers
- Tier-1 procurement panel pursuit playbook
- Tender response collateral systems
- Recruitment marketing (FIFO, trades, engineers)
- Procurement-ready website architecture
- Commercial model (ad spend at cost, transparent fees)
- Engagement shapes + indicative pricing
The industrial B2B book at 121 Group.
Three flagship case studies, four sub-vertical pages.
WA structural engineering · 5 service lines
General retainer + organic social + SEO + SEM + WooCommerce parts ecom. Capability redesign won panel positions inside 6 months.
Drilling · capability-led · zero ad spend
Pure earned + owned. JSW Newsletter (digital + printed), AMEC + Mining Club video, monthly retainer + social retainer.
Underground mining · Thiess acquisition integration
PR retainer + monthly retainer + eNews + SEO + post-acquisition website integration. The capability-led mid-market industrial pattern.
Industrial capability statements influence panel evaluations.
Industrial capability statements are written for tier-1 procurement teams, mining-house procurement, civil-contractor pre-qualification, EPC supplier evaluation, government-tender-panel selection. Each procurement context has its own evaluation criteria, capability depth, project-portfolio breadth, safety-record substantiation, regulatory compliance, financial stability.
Most Australian industrial capability statements are generic supplier brochures that don't address the actual evaluation criteria tier-1 procurement teams use. The tier-1-aware capability statement is a different artefact, credentials matrix, project history, safety-record evidence, regulatory-compliance documentation, financial-stability indicators, all structured around the specific procurement context.
PYBAR Mining Services and SMW Drilling are working pattern references, capability-statement design tuned for tier-1 mining-house panel evaluation, project-portfolio + safety-record depth, principal-engineer-voice technical capability content. Perth-pod-delivered for WA-based clients.
Want the full capability pack?
PDF capability statement + LinkedIn cadence framework + tender-response template + indicative pricing matrix. Sent within 4 hours of request.
Request the PackThe Australian Industrial B2B Marketing Playbook
How procurement buyers shortlist, capability statements that win tier-1 panels, and long-cycle attribution.