Onboarding, Day 0 to Day 30, in detail.

First call (30 min)

No deck. We listen, ask questions, look at what's running. End-of-call decision: fit / not fit / needs scoping.

Read-only access provisioning

If we're a fit, we ask for read-only access to your Google Ads, Meta Business Manager, GA4, Shopify/WooCommerce admin, Klaviyo. Your IT or marketing team grants, typically takes 24-48 hours.

Senior strategist audit

Senior strategist (the one who'll run the engagement) audits your ad accounts, content, SEO, email, website tracking. Documents observations + opportunities + risks.

Statement of Work draft

Single-document SOW: engagement shape, service lines, indicative monthly cost, management fee structure, explicit exclusions. Sent for client review with a 48-hour callback.

SOW signed, kick-off scheduled

SOW signed (typically electronically). Kick-off meeting scheduled within 5 business days. Account team formally introduced, senior strategist, paid media lead, content lead, designer.

Kick-off + admin access

Kick-off meeting (90 min). Admin-level access provisioned to ad accounts (we operate as authorised users on YOUR accounts, never our own). First Xero invoice issued. Editorial calendar drafted. Strategy review scheduled.

First content + first ad changes

First month's content drafts in review. First ad-account configuration changes deployed (typically conversion-event audits, audience refinements, creative refreshes). Klaviyo flow audit completed.

First strategy review

First monthly strategy review with senior strategist. Numbers from the first 30 days, programme adjustments, next-month editorial calendar approval. Working programme established.