CMS rebuild + re-platform, risk-managed, SEO-preserving, integration-aware.
For Australian businesses re-platforming or rebuilding their CMS, from outgrown WordPress to WordPress (multi-clinic healthcare), from WooCommerce to Shopify (B2C scaling), from Wix or Squarespace to WordPress (content-led brands). Bujairami's WooCommerce → Shopify migration with MYOB Acumatica integration is the worked example.
Common CMS rebuild shapes, and which fits.
Healthcare WordPress builds
For multi-clinic healthcare networks that have outgrown WordPress's plugin-fragility. WordPress multi-site architecture, role-based access for clinical teams, custom content types for clinics + clinicians + services + locations.
WooCommerce → Shopify
For B2C brands that have outgrown WooCommerce's maintenance overhead. Shopify Standard or Plus, theme migration, app stack rationalisation, B2B with Shopify if there's a wholesale arm, ERP integration where applicable. Bujairami pattern.
Shopify → WooCommerce
Less common but legitimate, for mid-market brands hitting Shopify Plus pricing where complex catalogue or customisation needs justify a self-hosted WooCommerce build with B2B for WooCommerce, custom checkout, ACF.
Wix / Squarespace → WordPress or Webflow
For brands that started on a website-builder and have outgrown the SEO and content-architecture limits. Migration to WordPress (content-led) or Webflow (design-led) with proper SEO redirect mapping and content restructuring.
Eight workstreams under one programme.
Discovery & architecture
Current-state audit, target-state architecture, data model design, content-type mapping, integration register, migration risk register.
Theme & design
Theme build (or template selection + customisation), responsive design system, brand-voice migration, accessibility compliance (WCAG 2.1 AA).
Content migration
Product catalogue (ecom), content article migration, image asset migration, redirect mapping, URL structure preservation where it matters for SEO.
SEO preservation
Redirect map (typically 200-2000 URLs depending on size), canonical preservation, structured-data migration, sitemap regeneration, post-launch ranking monitoring.
Integration migration
Klaviyo / HubSpot / Salesforce integrations, ERP integration (MYOB Acumatica pattern), Meta CAPI re-instrumentation, Google Tag Manager re-build, GA4 event re-mapping.
Performance baseline
Core Web Vitals targets, page-speed optimisation, image asset optimisation, CDN configuration, caching strategy, performance regression monitoring.
UAT + launch coordination
Staged UAT environment, client review cycles, launch-day coordination plan, rollback procedure, DNS migration, post-launch validation checklist.
Post-launch monitoring
First-30-day monitoring window, ranking shifts, conversion shifts, performance regressions, integration failures. Block Hours pool for fast issue resolution.
- Commercials: Build projects plus Foundation-tier care retainers. Management fees are named lines, agreed up front. Pricing →
- First 30 days: access, audit and strategy lock-in with the senior strategist who runs the account.
- Days 30 to 90: full delivery cadence live, first performance review, scope confirmed against the cap.
- Who delivers: a senior strategist plus the specialist pod for this service. Month to month, no lock-ins.
See it in client work: Bujairami.
Considering a CMS rebuild or re-platform?
Forty-five-minute call. We'll look at your current stack, your pain points, and tell you whether re-platforming is the right answer, or whether you should optimise where you are.
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