Competitive analysis, vertical-aware, evidence-led, marketing-stack-aware.
Competitive analysis specialist across our three verticals. Vertical-aware framing (healthcare AHPRA-context, industrial procurement-context, consumer / B2C aesthetic-context), evidence-led (real numbers, sourced data, reconciled methodology), marketing-stack-aware (paid posture, organic posture, email posture, content posture, technical-stack posture). The diagnostic that informs strategy, not the slide-deck that decorates it.
Four competitive-analysis disciplines.
Healthcare / industrial / consumer context
Vertical-aware competitive framing, healthcare framed against the AHPRA + multi-clinic + booking-system landscape; industrial framed against the procurement + capability + tier-1-buyer landscape; consumer / B2C framed against the aesthetic + occasion + lifecycle landscape. The same framework written in three vertical dialects.
Paid + organic + email + content + tech
Marketing-stack posture audit, paid media spend estimates (Meta Ad Library, Google Ads Transparency, Pathmatics-equivalent inference), organic SEO posture (Ahrefs / Semrush ground truth), email posture (Klaviyo signal inference, send-frequency observation), content posture (publication cadence, schema discipline), technical-stack posture (CMS, marketing tags, hosting).
Real reconciliation, not vibes
Evidence-led numbers, every figure with a source, every methodology footnoted, every comparison with a defined frame. Where data is genuinely unavailable, we say so explicitly. The opposite of confident-sounding-vibes-numbers that decorate strategy decks.
What to do, not just what they're doing
Strategy-bridged output, competitive analysis tied to specific strategy moves the client should make, with cost / time / resource estimates, prioritisation logic, and integration into the client's own marketing-stack roadmap. Not a slide deck about competitors; a playbook for what to do about them. Marketing strategy →
Where competitive analysis discipline shows up.
For Health
Healthcare-network competitive landscape across 9 sub-brands, competing primary-care networks, specialist clinics, allied health groups. Quarterly competitive-posture review across the network.
PYBAR Mining Services
Tier-1 mining-services competitive landscape, competing tier-1 contractors, panel-position research, procurement-pursuit-aware competitive framing.
Charleston's
Fine-art retail competitive landscape, competing galleries, considered-purchase aesthetic-positioning audit, collector-tier competitive framing.
- Commercials: Block Hours or Foundation retainers, disclosed hourly pool. Management fees are named lines, agreed up front. Pricing →
- First 30 days: access, audit and strategy lock-in with the senior strategist who runs the account.
- Days 30 to 90: full delivery cadence live, first performance review, scope confirmed against the cap.
- Who delivers: a senior strategist plus the specialist pod for this service. Month to month, no lock-ins.
Need competitive analysis that informs strategy?
Thirty-minute call. We'll work out the competitive question worth answering, the methodology that fits, and the strategy moves it should inform.
Book a Discovery