The B2B wholesale portal that comes with your B2C stack.
Roughly 25% of our consumer-book revenue comes from hybrid B2C-with-wholesale brands, a public B2C storefront paired with a logged-in retailer portal, tiered pricing, ABN gating, and NET-30 account credit. We've shipped this on both Shopify B2B and WooCommerce (B2B for WooCommerce / Wholesale Suite). One platform, two demand engines.
Four hybrid B2C+wholesale brands on our active book.
Bujairami, Project Global Unity
Re-platform from WooCommerce to Shopify. Shopify B2B with company accounts, tiered pricing, ABN-gated catalogue, NET-30 terms. MYOB Acumatica integration as the source of truth.
RG Enterprises
consumer storefront with B2B wholesale layer. Shopify-native architecture, integrated ad accounts (Meta CAPI for B2C), Klaviyo segment isolation between B2C and B2B audiences.
Paint Pinot
Experience-brand B2C paired with B2B wholesale to corporate event organisers and retailer partners. WooCommerce + Wholesale Suite layer, tiered pricing for repeat corporate accounts.
Gillie and Marc
Internationally-recognised art brand with B2C retail layer (prints, gifts, collectables) plus a higher-tier collector / gallery wholesale arm. Shopify with company accounts for the wholesale layer.
Seven things we ship for wholesale-arm brands.
Logged-in retailer storefront
Separate UX experience for the wholesale visitor, different navigation, different content, different product imagery framing, login-required gating.
Tiered pricing by retailer group
Multiple price tiers (e.g. silver, gold, platinum retailers) with automatic pricing applied at login. No price-shopping between tiers.
ABN / business verification
Manual or automated ABN-validation gating before catalogue access. Approval workflows for new wholesale account requests.
Account credit & terms
NET-30 (or NET-60, NET-7) terms, credit-limit handling, account-balance display, automated invoicing on-account rather than card payment at checkout.
Order minimums & quantity breaks
Minimum order values, minimum quantities per SKU, quantity-break pricing (e.g. 100+ units = additional discount). Standard wholesale norms enforced at checkout.
Sales-rep ordering tools
Sales reps can place orders on behalf of retailer accounts, assist with onboarding, view retailer order history, manage credit terms, without leaving the storefront platform.
Klaviyo segment isolation
Separate email cadence for B2C and B2B audiences. B2C: welcome → win-back consumer flows. B2B: order-cycle reminders, new-product retail-launch communications, sales-rep prompts.
Running a hybrid B2C+wholesale brand?
Thirty-minute call. We'll look at your current architecture (single platform, two platforms, ad-hoc spreadsheets) and tell you what we'd run differently.
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