Get a free instant audit of your site, real findings in 15 seconds. Try it →
Industries Healthcare Industrial B2B Consumer Property & Development Professional & Trade Services Retail & Hardware Automotive (4x4) Fashion & Beauty Instant Audit Services Work Platform Why 121 Pricing Free Audit Founder Call Resources News About 1300 121 979 Book a Discovery
Book a Discovery
📞 1300 121 979 Book a Discovery
PR + Earned Media · Vertical-aware

PR + earned media, vertical-aware, evidence-led, founder-voice.

PR + earned media specialist across our three verticals. Vertical-aware media-list construction (healthcare medical-press + AHPRA-aware general-media; industrial trade-press + AFR + The Australian; consumer lifestyle + founder-voice press), evidence-led story-shape (real numbers, real case studies, real regulatory framing, not vibes), founder-voice profiles, thought-leadership placement.

Book a Discovery Content Production →
What earned media capability delivers

Four PR disciplines, run as one capability.

Healthcare PR

AHPRA-aware medical + general press

Healthcare PR, medical-press placement, AHPRA-aware general-media positioning (no direct-to-consumer therapeutic claim copy in earned media), GP-referrer-network thought leadership, condition-awareness moments aligned to the broader healthcare news cycle. Healthcare creative pipeline →

Industrial trade-press

Sector-press + AFR / The Australian

Industrial PR, trade-press placement (Australian Mining, Mining Monthly, Civil Contractor, Manufacturing Today), AFR + The Australian for tier-1 procurement audiences, principal-engineer thought leadership, project-completion announcements timed to the bid-cycle.

Consumer founder-voice

Lifestyle + founder-profile press

Consumer PR, lifestyle media placement, founder-voice profiles, brand-launch announcements, occasion-aware media moments, podcast circuit for founder-led brands. Brand-aesthetic-aligned across earned + paid.

Evidence-led story-shape

Real numbers, real case studies, real framing

Story-shapes built around evidence, reconciled numbers, locked case-study patterns, regulator-aware framing where applicable, BigQuery-driven analysis where the data exists. PR pitches that journalists actually want to run.

Where it shows up in client work

Where earned-media capability shows up.

Healthcare · 10.2yr

For Health

Healthcare PR programme alongside paid media, medical-press placements, GP-network thought leadership, condition-awareness positioning across 9 sub-brands.
Industrial · 4.3yr

PYBAR Mining Services

Industrial trade-press programme, Australian Mining + Mining Monthly placements, principal-engineer thought leadership, project-completion announcements timed to bid-cycle.
Consumer · Fine Art · 26mo

Charleston's

Founder-voice + brand-aesthetic earned media, lifestyle press placement, founder profiles, collector-tier press positioning. Inside the capped retainer.
ENGAGEMENT SHAPE
  • Commercials: Foundation to Growth retainers, scoped within our published tiers. Management fees are named lines, agreed up front. Pricing →
  • First 30 days: access, audit and strategy lock-in with the senior strategist who runs the account.
  • Days 30 to 90: full delivery cadence live, first performance review, scope confirmed against the cap.
  • Who delivers: a senior strategist plus the specialist pod for this service. Month to month, no lock-ins.

Need vertical-aware, evidence-led PR?

Thirty-minute call. We'll look at your story-shape, your media-list construction, your evidence base, and the right balance of earned + paid + content.

Book a Discovery