1825 Interiors, Shopify-native interiors retail with multi-channel paid + SEO.
1825 Interiors is an Australian interiors brand selling considered furniture online on Shopify. 121 Group has run the account for eight years as one engagement rather than a set of separate retainers, covering SEO, Meta and Instagram paid social, Pinterest, SEM, Klaviyo flows and EDM.
1825 Interiors, an eight-year Shopify programme across paid, SEO and email.
The SEO programme covers keyword research, new content recommendations, linkbuilding content creation, and linkbuilding strategy and management. Meta and Instagram are the dominant paid social channels. Pinterest runs as a second, discovery-led channel. Google Ads covers high-intent product and category search, brand defence, competitor terms and Performance Max, with Shopping fed from the Shopify catalogue. Klaviyo flows and EDM hold the audience between visits, and stock music licensing for the video creative cadence sits inside the engagement.
All of it reads from one Shopify backend: the catalogue feed, the Klaviyo segments, the Meta CAPI integration, the Pinterest catalogue and the Google Shopping Merchant Center.
Year on year, email revenue rose 198.71 per cent, Facebook ad revenue rose 87 per cent, and SEO revenue rose 72 per cent.
Five integrated lines, multi-channel paid, SEO-led organic.
Linkbuilding + content strategy
Full SEO programme, linkbuilding content creation, linkbuilding strategy and management, keyword research and new content recommendations. The compounding line that captures interiors-category long-tail.
Dominant acquisition channel
Management across Facebook & Instagram as the dominant paid-social channel. Meta is the dominant acquisition channel for interiors, visual-led, discovery-led, conversion-event optimised.
Discovery-led second channel
Pinterest paid social management, interiors is one of the few categories where Pinterest legitimately competes with Meta on cost-per-acquired-customer. Discovery-led, longer purchase consideration cycles.
Intent capture
Google Ads for high-intent product and category search. Brand defence, competitor terms, Performance Max for catalogue, Shopping integration with the Shopify catalogue feed.
Run as a single engagement
Every channel above managed together rather than as separate retainers. Plus stock music licensing as part of the video creative cadence, a small detail that signals how end-to-end the engagement actually is.
Shopify-native
1825 runs on Shopify. The catalogue feed, the Klaviyo segments, the Meta CAPI integration, the Pinterest catalogue, the Google Shopping Merchant Center, all integrated through one Shopify backend.
1825 Interiors, considered furniture we sell online.
What did 121 Group do for 1825 Interiors?
121 Group ran SEO, Google Ads and paid social for 1825 Interiors. The site runs on Shopify.
What industry is this consumer ecommerce case study in?
1825 Interiors operates in consumer ecommerce. 121 Group works across nine verticals, with case studies published for each.
Could 121 Group run a programme like this for us?
Yes. A senior strategist can talk through how we approach consumer ecommerce marketing, what a comparable programme would cover and how it would be measured, on a thirty minute call.
Running an interiors, gift, or visual-discovery B2C brand?
Thirty-minute call. We'll look at your Meta + Pinterest balance, your Shopify catalogue feed integration, and your SEO content engine, and tell you what we'd do differently.
Book a Discovery