Geotile, quality tiling for the South West.
Geotile is a wall and floor tiling and grouting specialist servicing Western Australia's South West, including Busselton, Vasse, Dunsborough, Bunbury, Margaret River, Nannup and Augusta. The business handles residential work such as kitchens, bathrooms, laundries and floors, plus commercial tiling and regrouting, and sells on proper surface preparation, quality products and responsive service.
Geotile: WordPress build, Australian hosting and ongoing care.
121 Group designed and built their WordPress site.
The build is deliberately lean: home, about, services and contact pages, real project photography, and copy that leads with Geotile's preparation-first approach to workmanship.
The free-quote enquiry form is the core conversion path. Get a Free Quote sits in the header, the hero and the footer, feeding a spam-protected form, with click-to-call and email details alongside it. Every service-area town is written into the page copy, so a local searching by suburb finds their own town named.
Homeowners and commercial clients compare tradespeople quickly on mobile, so pages are kept light, service imagery is optimised, and the quote path stays one tap away.
We host and care for the site on our Australian infrastructure: hardened security, a tidy plugin stack, staged updates, monitoring, and backups checked with real restores.
Geotile, in their own market.
Geotile is a wall and floor tiling and grouting specialist servicing Western Australia's South West region, including Busselton, Vasse, Dunsborough, Bunbury, Margaret River, Nannup and Augusta. The business handles residential work such as kitchens, bathrooms, laundries and floors, plus commercial tiling and regrouting. Its pitch is built on proper surface preparation, quality products and responsive, personable service.
WordPress build, Australian hosting, ongoing care.
A lean local-trade site that sells the craft
A focused WordPress build with home, about, services and contact pages, real project imagery, and copy that leads with Geotile's preparation-first approach to workmanship. Everything a local trade needs, nothing it does not.
Free-quote enquiry from every page
Get a Free Quote CTAs run through the header, hero and footer, feeding a spam-protected enquiry form alongside click-to-call and email contact details. The service-area suburbs are written into the page copy so locals know Geotile covers their town.
Fast, procurement-ready presentation
Homeowners and commercial clients compare tradies quickly on mobile. The site keeps pages light, service imagery optimised and the quote path one tap away, so a South West search turns into an enquiry rather than a bounce.
Australian-hosted, security-hardened, maintained
Hosting and care come from 121's Australian setup: hardened security, a tidy plugin stack, staged updates, monitoring and backups checked with real restores. The site stays quick, tidy and current while Geotile is out tiling the South West. WordPress capability →
Geotile, the work in market.
What did 121 Group do for Geotile?
121 Group ran email marketing and a WordPress build for Geotile. The site runs on WordPress.
What industry is this trade and professional services case study in?
Geotile operates in trade and professional services. 121 Group works across nine verticals, with case studies published for each.
Could 121 Group run a programme like this for us?
Yes. A senior strategist can talk through how we approach trade and professional services marketing, what a comparable programme would cover and how it would be measured, on a thirty minute call.
WordPress site showing cracks?
Give us thirty minutes and we will go over Core Web Vitals, plugins and hosting, then say whether to rebuild from scratch or rescue in place.