Marrambi Estate, campaign-ready in 14 days. Cloudflare Pages, Meta Ads, EDM series, sales-gallery assets.
Capo Property Group asked us to take the Marrambi Estate campaign from brief to live campaign inside a fourteen-day window. Six deliverables shipped in that time.
Marrambi Estate: a property launch built and live in 14 days.
The landing page at marrambiestate.com.au was hand-built on Cloudflare Pages, with lead-capture form integration, security headers configured and Cloudflare-fronted DNS. No WordPress, no template builder, no CMS behind it.
The Meta side was set up before launch day: Business Manager, ad account creation, pixel instrumentation, custom-event configuration and Conversions API integration.
The campaign then went live with multiple creative variants, audience targeting for the relevant catchment, and a split test between the lead form and the landing page. We have managed it monthly since.
An EDM series went out to the broker network, carrying the launch announcement, agent-availability prompts and later updates.
Sales-gallery assets covered render selection, brochure components, a social tile system and an EDM-ready image set, with brand-trained image generation used for variant production where it helped.
After launch we shipped a v1.1 iteration, adding a First Home Buyer section to the landing page with a custom SVG icon kit designed for its content blocks. The page is live and still being worked on.
Property estate launch. Campaign-ready in two weeks. No CMS overhead, no plugin sprawl.
Capo Property Group came to us with a tight launch window for the Marrambi Estate campaign. The brief: a custom landing page that loads instantly, a Meta Business Manager that's properly instrumented from day one, a multi-channel ad campaign that's ready to spend on launch day, and an EDM series + sales gallery for the broker network. Two weeks. No WordPress, no Webflow templates, no plugin sprawl.
Cloudflare Pages landing page + Meta full-stack setup + EDM series.
Custom Cloudflare Pages landing page (marrambiestate.com.au) with lead-capture form, performance-engineered, security-headers configured, Cloudflare-fronted DNS. Meta Business Manager setup, ad-account creation, pixel instrumentation, conversion-event configuration. Campaign launch with creative variants. EDM series for the broker network. Sales-gallery assets. Plus a v1.1 iteration adding a First Home Buyer section with a custom SVG icon kit.
Six deliverables shipped inside the 14-day window.
Cloudflare Pages
Custom landing page at marrambiestate.com.au with lead-capture form integration, performance-engineered, security-headers configured, Cloudflare-fronted DNS. Hand-built, no template, no CMS overhead.
Business Manager + ad accounts
Meta Business Manager setup, ad account creation, pixel instrumentation, custom-event configuration, conversion API integration. The full-stack instrumentation done before launch day, not after.
Meta Ads management
Campaign launch with multiple creative variants, audience targeting for the relevant catchment, lead-form-vs-landing-page split testing, ongoing monthly management.
Broker network nurture
EDM series for the broker network, launch announcement, FHB section update (v1.1 iteration), agent-availability prompts. Distributed through the campaign.
Asset production
Sales-gallery asset production, render selection, brochure components, social tile system, EDM-ready image set. Brand-trained Imagen support for variant production where needed.
First Home Buyer section + SVG icon kit
Post-launch v1.1 iteration adding a First Home Buyer section to the landing page, with a custom SVG icon kit designed for the FHB content blocks. The kind of fast-follow that proves the engagement isn't a one-shot deliver-and-disappear.
Marrambi Estate, campaign-ready in fourteen days.
What did 121 Group do for Marrambi Estate?
121 Group ran paid social, email marketing and a WordPress build for Marrambi Estate. The site runs on WordPress.
What industry is this construction and property case study in?
Marrambi Estate operates in construction and property. 121 Group works across nine verticals, with case studies published for each.
Could 121 Group run a programme like this for us?
Yes. A senior strategist can talk through how we approach construction and property marketing, what a comparable programme would cover and how it would be measured, on a thirty minute call.
Launching a property estate, project, or development?
Thirty-minute call. Bring your launch timeline, your land-release schedule, and your broker network. We'll quote a 2-6 week campaign-ready engagement.
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