Five years of search, for a Sydney physiotherapy practice.
Evoker is a premium physiotherapy practice at Martin Place in the Sydney CBD. Patients search by condition and by location, usually close to where they work.
Five years of SEO and Google Ads for Evoker physiotherapy.
121 ran the search programme from May 2018 to June 2023, 62 active months of continuous management. SEO covered condition pages, treatment pages and location pages, added to month after month rather than in campaign bursts. Google Ads ran always on against treatment intent and was managed monthly.
Both disciplines were run by one team on one plan. The paid account carried the conditions and areas the organic pages had not yet reached, and was adjusted as organic coverage grew.
Analytics was rebuilt on GA4 with conversion tracking wired to bookings, so cost per lead was calculated from appointments rather than from form submissions. That gave the practice one figure it could hold the whole programme to, across both channels, reported monthly for the rest of the engagement.
Cost per lead fell 55 per cent, total links grew 258 per cent, and 38 per cent of target keywords reached page one.
The engagement.
Local and clinical search
Continuous search optimisation across conditions, treatments and locations pages.
Google Ads management
Always-on Google Ads on treatment intent, managed monthly for 62 active months.
GA4 + conversion tracking
Analytics rebuilt on GA4 with conversion tracking wired to bookings.
Active months of continuous management
Engagement span, 2018 to 2023
One search programme, two disciplines
What did 121 Group do for Evoker (Monteith Physio)?
121 Group ran SEO and Google Ads for Evoker (Monteith Physio).
What industry is this healthcare case study in?
Evoker (Monteith Physio) operates in healthcare. 121 Group works across nine verticals, with case studies published for each.
Could 121 Group run a programme like this for us?
Yes. A senior strategist can talk through how we approach healthcare marketing, what a comparable programme would cover and how it would be measured, on a thirty minute call.
Growing a healthcare service patients need to find?
Thirty-minute call. We’ll review your channels, your tracking and your numbers, and tell you what we’d do differently.
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