Piccolo PR, Melbourne public relations and creative communications.
Piccolo PR is a Melbourne public relations agency creating integrated strategies across public relations, social media, events, activations and influencer partnerships. Its services cover brand and communications strategy, public and media relations, influencer partnerships, social content strategy and creation, events and activations, and crisis and reputation management, with expertise verticals in kids and parenting, home, interiors and design, lifestyle, fashion, and beauty and wellness.
Piccolo PR, a WordPress build for a Melbourne public relations agency.
121 Group designed and built the agency's WordPress website. Six service pages and five expertise verticals mean a brand in kids and parenting, or in home and interiors, lands on work in its own category. Client logos, media mastheads and testimonials carry the proof.
The site also works as a content platform: case studies of campaigns in market, a blog for the agency's own thinking, and a downloadable PR Readiness Checklist for brands weighing up PR investment. The Piccolo team edits all of it in WordPress.
Campaign photography, mastheads and client logos are served in modern formats so an image-rich portfolio still loads quickly on a phone.
Hosting and care run on 121's Australian infrastructure: hardened, monitored, plugin stack kept lean, updates staged, backups restore-tested.
Cost per conversion fell 70 per cent over the reporting period, from $329 to $98.
Piccolo PR, in their own market.
Piccolo PR is a Melbourne-based public relations agency creating integrated strategies across public relations, social media, events, activations and influencer partnerships. Its services span brand and communications strategy, public and media relations, influencer partnerships, social content strategy and creation, events and activations, and crisis and reputation management, with expertise verticals in kids and parenting, home, interiors and design, lifestyle, fashion, and beauty and wellness. The agency's positioning: small in name, big in impact.
WordPress build, Australian hosting, ongoing care.
An agency site structured by service and expertise
The build maps Piccolo PR's offer cleanly: six service pages from media relations to crisis and reputation management, and five expertise verticals so a brand in kids and parenting or home and interiors lands on work that speaks their language. Client logos, media mastheads and testimonials carry the proof.
Case studies, blog and a lead-generating checklist
Beyond the brochure layer, the site works as a content platform: case studies of campaigns in market, a blog for agency thinking, and a downloadable PR Readiness Checklist as a resource for brands weighing up PR investment, all editable in WordPress by the Piccolo team.
Fast, professional presentation
An image-rich agency portfolio kept quick: campaign photography, media mastheads and client logos served in modern formats so the visual proof loads fast on the phones journalists and marketing managers actually browse on.
Australian-hosted, security-hardened, maintained
The agency's site lives on 121's Australian infrastructure: hardened, monitored, plugin stack kept lean, updates staged, backups restore-tested. It stays sharp, fast and current while Piccolo PR runs campaigns for its own clients. WordPress capability →
Piccolo PR, the work in market.
What did 121 Group do for Piccolo PR?
121 Group ran a WordPress build for Piccolo PR. The site runs on WordPress.
What industry is this trade and professional services case study in?
Piccolo PR operates in trade and professional services. 121 Group works across nine verticals, with case studies published for each.
Could 121 Group run a programme like this for us?
Yes. A senior strategist can talk through how we approach trade and professional services marketing, what a comparable programme would cover and how it would be measured, on a thirty minute call.
WordPress site not living up to the brand?
Thirty minutes on the phone: we appraise Core Web Vitals, plugin stack and hosting, then brief you on rebuild versus rescue.