Google Ads agency in Melbourne, spend managed like it is our own.
121 Group is Melbourne-headquartered, and the bulk of our paid-media team is Melbourne-resident. We run Search, Performance Max, Shopping and remarketing for Melbourne brands with transparent management fees, conversion tracking that actually fires, and reporting that shows what drove the business, not eight screenshots of the platform dashboard.
The full Google Ads surface, run as one account.
Most accounts leak on structure and tracking long before they leak on bids. We fix the foundation first.
Intent-led Search campaigns
Query-level control, tight ad groups, negative-keyword discipline, and landing pages matched to intent. We spend on the searches your buyers actually run, not the ones that merely spend budget.
PMax with guardrails
Asset-group structure, audience signals, brand exclusions, and search-term visibility so PMax is a controlled channel, not a black box that quietly eats your brand traffic.
Feed-first Shopping
The feed is the campaign. Title and attribute optimisation, feed rules, priority structure, and margin-aware bidding for ecommerce brands. Ecommerce services →
Conversions that fire, reports that mean something
GA4, Google Tag Manager, enhanced conversions, and server-side where it earns its keep, wired to real enquiries and revenue. How we report →
Local, senior, and in the room when it matters.
Head office, senior bench
Melbourne is our head office and the home of most of our paid-media and strategy team. Review cadence in person where it suits you. Melbourne office →
A specialist, not a hand-off
You work with the person managing the account, not a rotating junior. Fewer layers, faster decisions, clearer accountability.
Your account, your data
The Google Ads account is yours, the spend is on your card, and the reporting is open. No lock-in contracts, no fee-inside-the-spend games.
Questions Melbourne advertisers ask first.
Are you actually Melbourne-based?
Yes. Melbourne is our head office and the bulk of the paid-media team is Melbourne-resident. We can meet in person for strategy review, not via a serviced address. Melbourne office →
Do I own the Google Ads account?
Always. The account is yours, the spend is billed to your card, and you keep full access. If we ever part ways, nothing walks out the door with us.
How are your fees structured?
A transparent management fee, separate from your ad spend, with no percentage-of-spend incentive to inflate your budget. Talk to us about scope and pricing →
Do you run more than just Google Ads?
Yes. Search is one channel in a wider paid-media and demand programme, Meta, LinkedIn and the tracking that ties it all to revenue. We start where the highest-impact return sits. Lead generation →
Melbourne business spending on Google Ads?
Thirty-minute call. We will look at your account structure, your tracking, and where the budget is leaking, and tell you what we would change. Coffee in Melbourne if you would rather meet in person.