Lead generation, vertical-specific, attributed to actual revenue.
Lead-generation across our three specialist verticals. Healthcare booking pipelines (booking-revenue attribution through HotDoc / Cliniko), industrial B2B RFP pipelines (LinkedIn ABM amplification, panel-pursuit awareness, RFP-response attribution), consumer / B2C lifecycle pipelines (Meta CAPI + Klaviyo + GMV reconciliation). Reconciled to actual revenue, not platform-attributed phantom-leads.
Three vertical patterns, one attribution discipline.
Booking-revenue-attributed pipeline
Patient-facing lead engines reconciled to actual booking-system revenue (HotDoc, Cliniko, ClinicMate, custom PMS) via offline-conversion upload + BigQuery reconciliation. AHPRA-compliant creative, multi-clinic state-by-state, GP-referrer programmes alongside patient-direct. Healthcare paid media →
RFP-response-attributed pipeline
LinkedIn ABM amplification to tier-1 procurement audiences, capability-led Google Ads on technical-buyer search-terms, panel-pursuit content amplification, FIFO recruitment-marketing pipelines. Reconciled to actual project wins and RFP-response data, not platform-attributed leads. Industrial paid media →
GMV-attributed lifecycle pipeline
Meta CAPI server-side, Google Shopping + brand defence, Klaviyo lifecycle integration, TikTok / Pinterest where the audience lives. Reconciled to actual storefront GMV (Shopify / WooCommerce) via order-level attribution + post-purchase survey calibration. B2C paid media →
Real revenue, not phantom-leads
Lead-quality stratification, source-attributed revenue reconciliation, blended-attribution honest reporting, BigQuery-driven portfolio dashboards. Klaviyo last-touch overstates incremental impact; Meta's conversion-API revenue overstates blended impact; we report both with the methodology. Marketing attribution →
Where vertical-specific lead generation runs today.
For Health
Two-engine lead generation, patient-direct + GP-referrer, across 9 sub-brands with booking-system revenue reconciliation. One of Australia's longest-running single-agency healthcare lead-generation engagements.
PYBAR Mining Services
LinkedIn ABM + capability content amplification + panel-pursuit awareness pipeline across 52 unbroken months. Tier-1 underground hard-rock mining contractor.
Rose-Hip Vital
Paid media managed across 3 ad-account brands (Equine, Canine, Human-with-GOPO). Dual-domain international, Klaviyo lifecycle, GMV-attributed reporting.
- Commercials: Growth retainers, typically $8K to $25K/mo + ad spend at cost. Management fees are named lines, agreed up front. Pricing →
- First 30 days: access, audit and strategy lock-in with the senior strategist who runs the account.
- Days 30 to 90: full delivery cadence live, first performance review, scope confirmed against the cap.
- Who delivers: a senior strategist plus the specialist pod for this service. Month to month, no lock-ins.
Need a vertical-specific lead-generation engine?
Thirty-minute call. We'll look at your current lead-generation state, your attribution posture, and your revenue reconciliation. We'll tell you what shape engagement makes sense.
Book a Discovery