Healthcare marketing agency Australia. A decade of media managed across the healthcare book.
Australian healthcare marketing specialist agency. fertility, occupational health, diagnostics, specialist practice, mental health, allied health. AHPRA-compliant by default. Multi-clinic CMS-aware (Drupal, WordPress multisite, Webflow). PE-portfolio-ready operating model with separate reporting per portfolio company.
The Australian Healthcare Marketing Playbook
AHPRA-compliant marketing, the budget equation, multi-clinic orchestration and patient acquisition. Free PDF for healthcare groups and clinics.
Seven sub-verticals, all serviced from one Australian team.
Healthcare marketing is not one discipline, it's seven, each with its own buyer, its own claim-review pipeline, its own paid-media shape. We work across all of them.
Multi-clinic primary care groups
Patient acquisition (suburb-level intent, bulk-billing creative, GMB consolidation across clinic networks) plus separately-run GP recruitment programmes. AHPRA-compliant patient creative, B2B-shaped GP-supply campaigns. For Health: media managed across 10.2 years, 9 sub-brands.
IVF and assisted reproduction
Patient-pathway content (ovulation, AMH, donor, surrogacy), AHPRA-compliant claim review, MCH-aware paid-media targeting, multi-clinic state-by-state Google Ads architecture. Adora Fertility: media managed continuously since November 2019.
Multi-state OH networks
B2B-shaped HR-buyer marketing (medicals, drug-and-alcohol, audio, vaccination, return-to-work). Procurement-cycle aware, multi-state catchment search, LinkedIn-led B2B paid social. Job Fit Australia + Logic Health: multi-state OH network.
High-trust referral and self-pay
Surgical, anaesthetic, cosmetic, aesthetic, allied health. Mixed referral / self-pay funnels, GP-referrer networking layered with consumer paid media. PH Medical: specialist-practice engagement.
Test-driven referrer marketing
Referrer-side B2B marketing (GP-referrer education, specialist-clinician evidence packs) and consumer-pathway content where appropriate. Genomic Diagnostics: referrer-side B2B engagement.
Adjacent healthcare disciplines
Mental health practices (psychologist, psychiatrist, GP-mental health), allied health (physio, dietetics, podiatry), and healthcare recruitment marketing. Same AHPRA discipline, audience-specific creative pipelines. See the full healthcare hub →
What "healthcare-specialist" actually buys you.
AHPRA-compliant by default
Every patient-facing creative passes through a claim-review pipeline before it goes live. We don't promise outcomes, we don't compare practitioners, we don't use testimonials in regulated contexts, and we don't run "before / after" creative on regulated procedures. The patient and the regulator both win.
Multi-clinic CMS-aware
We've built and maintained Drupal, WordPress-multisite, and Webflow architectures for clinic networks ranging from a single specialist practice up to a 60+ clinic network. We know how to share patient-form components across sites, how to handle clinic-level GMB integration, and how to scale a team-member directory without re-templating.
Two paid programmes per group
Patient acquisition and clinician recruitment are separate programmes, separate ad accounts, separate creative pipelines, separate budgets, separate reporting. Mixing them is how programmes fail. Separating them is how spend efficiency on each side compounds.
PE-portfolio-ready reporting
For PE-backed groups: separate reporting per portfolio company, consolidated portfolio-level dashboards, transparent ad-cost-at-cost billing, fixed management-fee structure, monthly invoicing reconciled to media-spend records. Designed for portfolio-CMO operating models where the same person sees five sets of numbers in one place.
What the healthcare book actually looks like.
For Health
10+ years across 9 sub-brands. Two paid-media programmes (patient + GP). a flat transparent management fee. Healthcare CMS, multi-clinic GMB consolidation, AHPRA review pipeline.
Adora Fertility
78 continuous months. Patient-pathway content, AHPRA-compliant creative, multi-clinic state-by-state Google Ads.
Job Fit Australia
23 months of unbroken billing. B2B HR-buyer audience, multi-state OH service lines, procurement-cycle aware.
How Australian healthcare groups typically engage us.
Multi-clinic full-stack
Two paid-media programmes (patient acquisition + clinician recruitment), CMS rebuild or maintenance, content production, reporting. Typical: capped monthly retainer services + transparent media at cost.
Specialist practice or single OH
Single paid-media programme, Google + Meta, monthly creative refresh, monthly reporting. CMS work as needed. Typical: capped monthly retainer services + media at cost.
PE-portfolio-CMO model
Cross-portfolio operating model. Separate reporting per portfolio company, consolidated dashboards, shared brand-system + creative pipeline. Typical: master-services-agreement + per-portco scope of work.
Questions Australian healthcare groups ask first.
Are you AHPRA-compliant by default?
Yes. Every patient-facing creative passes through a claim-review checklist before it goes live. We don't promise outcomes, don't compare practitioners, don't use testimonials in regulated contexts, and don't run "before / after" creative on regulated procedures. We've operated this discipline across healthcare clients, and 10+ years on For Health.
How is healthcare paid media different from other paid media?
Three things: claim-review (every ad reviewed before live), platform policy (Meta and Google have separate healthcare policies that change frequently), and audience separation (patient vs. clinician audiences need different ad accounts, different creative, different reporting). Mixing them is how programmes fail.
Do you work with PE-backed healthcare portfolios?
Yes. We're set up for portfolio-CMO operating models, separate reporting per portfolio company, consolidated portfolio-level dashboards, master-services-agreement structure, transparent ad-cost-at-cost billing, fixed management-fee structure. Designed for the portfolio-CMO who looks at five sets of numbers in one place.
What does the management fee structure look like?
Transparent ad cost at cost (we pass through what the ad platform invoices, with proof) plus a fixed management fee on the spend (typically a flat fee on managed media). Services delivery is billed separately on either a capped retainer or a scope-of-work basis. No hidden margin on media. Pricing →
Can you handle our CMS as well as our marketing?
Yes. We've built and maintained Drupal, WordPress-multisite, and Webflow architectures for clinic networks of 1 to 60+ sites. CMS work runs on a separate scope from marketing services so you can buy them independently. Healthcare website build →
Australian healthcare business?
Thirty-minute call. We'll look at your patient and clinician programmes, your CMS, and your reporting structure. We'll tell you what we'd do differently, without commitment.